Director of Marketing

Introduction :

Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.

At Lutheran Senior Services, team members at all levels find their calling in our mission of Older Adults Living Life to the Fullest.

In this work environment, all team members are part of a community and appreciated by the people they work with residents and coworkers every day.

Summary :

The Director of Marketing develops relationships and strategies to support communities, service lines, and functional area marketing objectives.

They align all messaging and creative to convey the LSS proposition, providing tools to the marketing department to function effectively.

A successful Director of Marketing will be able to think creatively and strategically with an intimate understanding of traditional and emerging channels, alongside excellent communication skills.

Essential Duties and Responsibilities :

• Sets the marketing strategy on behalf of the organization to meet goals to attract and nurture various target markets.
• Collaborates with stakeholders to identify overarching goals, strategies, and deadlines.
• Partners with various Subject Matter Experts to stay abreast of trends, identifies areas of growth and synergy within and outside the organization.
• Approves all project requests and directs the team to the tactical implementation and coordination of all projects.
• Oversees LSS’ online external presence including the organization’s website, corresponding pages and microsites, all SEO / SEM / PPC campaigns, the Marketing Automation Platform, and social media channel and assets alongside the Director of Communication.
• Directs the LSS brand and standards for the organization.
• Sets budgets for all marketing efforts across communities, service lines, and departments alongside marketing goals for all pipelines based on multiple data sources and strategies that will bring in leads and positive awareness of the brand.
• Negotiates contracts for advertisement and any outsourced marketing support.
• Creates reporting that showcases current tactics and campaigns and their ROI.
• Manages assigned staff by assigning tasks, monitoring progress, reviewing projects, providing feedback, and encouraging professional development.
• Rebranding and new marketing of new communities and service lines to LSS through affiliations or acquisitions.

Knowledge, Skills, & Abilities :

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

• Ten (10) years of prior, relevant experience.
• Bachelor’s degree with emphasis in marketing or business; Masters’ degree preferred.
• Experience in marketing leadership; motivating and developing team members.
• Leading with innovation, creativity, and organization with marketing strategies that utilize best practices.
• Ability to lead groups working collaboratively.
• Excellent speaking, writing, and presentation skills alongside interpersonal skills.
• Strong working knowledge of design, brand development, creative process, and production process.
• Knowledge of digital methods including website development, SEO, PPC, and SEM as well as integration of marketing activities with CRM and MAP software.
• Proficient with analysis software and computer skills (Word, Excel, PowerPoint).

Physical Requirements & Working Conditions :

The physical activities, demands and working environment described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls;

and talk to hear. The employee frequently is required to sit; reach with hands and arms; and stoop, kneel, crouch, or crawl.

The working conditions include a well-lighted and ventilated working area, appropriate ergonomic and personal safety equipment is provided if needed, noise level in work environment is usually quiet.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable federal, state, and local laws and standards.

Additional Information :

N / A

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