Manager, Lifecycle Marketing.

Zola is looking for an experienced Manager of Lifecycle Marketing who will be responsible for developing & implementing marketing programs to engage & retain couples throughout their journey with Zola.

The ideal candidate is a seasoned B2C marketer with a track record for building customer-focused, multi-channel campaigns proven to increase retention & LTV.

With an emphasis on our Vendor Marketplace business, they will lead the planning, execution & optimization of multi-channel campaigns & be a strong advocate for Zola couples across their experience.

As a seasoned marketer on the team, they will also be a resource & mentor for more junior team members.

This role is based in NYC, with 2 days a week in office (Tuesdays & Thursdays).

RESPONSIBILITIES

• Own & execute multiple customer marketing programs across email, push, sms & onsite channels that align with business goals & gaps in the customer journey
• Work cross functionally with teams including creative, copy, business, product, data & engineering to solve problems & deliver personalized impactful campaigns
• Develop & implement segmentation strategy, making decisions supported by data to ensure were targeting the right users at the right time
• Build & manage the technical components of campaigns, including html production & dynamic logic, as well as working with partners on tech to request & QA custom events
• Drive testing strategy, crafting strong AB tests, analyzing data, sharing results & proposing next steps
• Deep dive into specific business units within Zola (paper, registry, marketplace, core), monitoring existing lifecycle campaigns & combing through data to discover new opportunities
• Share learnings with marketing & the broader team through presentations & written comms
• Manage third party partnerships; building relationships with Customer Success Managers, & packaging projects for third party contractors
• Help manage the monthly Lifecycle marketing calendar; select the timing of individual campaigns & look with a critical eye at the overarching monthly outreach for different cohorts
• Offer guidance & mentorship to more junior members of the team, helping them grow in their functions & become better retention marketers

QUALIFICATIONS

• You are a creative thinker & strong problem-solver who develops hypotheses to drive insights
• You are a leader with exceptional project management skills
• You have demonstrated exceptional business judgment & get excited to craft the customer experience
• You are comfortable with autonomy & thrive in ambiguity
• You are scrappy & resourceful when it comes to achieving goals
• You are comfortable with the technical components of projects, ready to dive into HTML & if / then logic, as well as the strategic thinking behind making an idea work from a technical perspective
• You have executive presence & can effectively communicate with leadership & cross functional partners
• You love working cross-functionally & thrive in a collaborative environment
• You are comfortable with data & love diving into complex data to draw conclusions
• You are a strong public speaker with the ability to craft a story through presentations
• You are a fast learner; picking up new skills & systems with ease
• Startup experience strongly preferred
• Experience with some or all of the following systems is preferred but not required : Sailthru, Looker, Mandrill, Attentive,
• 4-6+ years of professional experience in a fast-paced environment working in CRM, growth, strategy or related field
• BA / BS

The salary range for this position is $95,000-$115,000.

About Zola

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples lives even happier.

From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology all in the service of love.

We built our entire platform from the ground-up in 2013, & quickly became the fastest-growing wedding company in the country.

Our team has deep experience creating award-winning online & mobile products that are helpful, intuitive, & simply magical.

Were proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital & Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, & were proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, & we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion & perspective to apply.

Zola will always be a place where every employee, couple, wedding guest, wedding vendor, & partner will be respected & accepted & valued.

Our headquarters are in NYC, & we have offices in Charlottesville & Montreal. Come work with us!