Senior Director of Marketing

Responsibilities :

Insight Global is assisting a client in identifying a direct hire Director of Marketing in Las Vegas, NV. This Director will play a pivotal role in shaping the paid media strategy across top platforms, engaging email campaigns, and advanced programmatic advertising.

They will lead copy writers, media buyers, videographers, and other marketing professionals, including vendors. From a leadership perspective they will build and mentor the marketing team through KPIs and career path.

They will also align with all stakeholders in leadership to ensure all marketing efforts are collaborative with the other business functions.

As far as paid media strategies, emphasis is placed on leading high-converting funnels and successful campaigns across platforms like Facebook, Instagram, YouTube, TikTok, and Google, with a focus on troubleshooting, strategy development, and KPI achievement.

Responsibilities also include developing, executing, monitoring, and optimizing paid media strategies to meet business objectives efficiently, utilizing data analysis tools for performance evaluation and data-driven decision-making to enhance ROI.

The company performs professional development workshops for their customers, and this director will be expected to consult and education during round tables discussions.

Overall, this dynamic role is seeking someone who has scaled a company in rapid growth through marketing strategies.

Results : You merge the creative, art side of advertising with the strategic, science side.

• High-Performing Team : Develop a team that is not only technically proficient but also strategically oriented towards KPI-focused outcomes, fostering an environment where challenges are met with innovative solutions.
• Viral Ads : The goal is to consistently create best-in-industry ads that convert viewers into customers and get the attention of millions of business owners online.
• Decrease in CPA : The better the ad creatives we run, the lower the cost to acquire customers. This is a major driving force for scaling the business.
• Increase in Revenue & Profitability : The better our advertising campaigns perform, the more we can afford to spend on advertising, which leads to substantial growth in revenue and profitability for the company.
• Ad Production Factory : We should be an ad production factory consistently delivering world-class ad creatives to the media buying team.

We value both quantity and quality.

• High-Converting Funnels : Develop and optimize high-converting sales funnels with the Director of Sales and CRO Lead to achieve maximum conversion rates.
• Broad Visibility : All projects and initiatives are clearly and publicly tracked in Asana to allow for easy visibility for all senior leadership.
• Executive Presence : Product a high NPS / customer satisfaction score across all roundtable and spotlight efforts you lead.

Creating positive WOM and a memorable customer experience

Hitting Deadlines & Budgets : All deliverables should be completed on time and within budget.

Requirements :

• 10+ years in marketing, specifically Digital Marketing on social media platforms (YouTube, Meta, etc.)
• 3-5 years in a Marketing Director role
• Managing a minimum of $1M+ a month in marketing budgets
• Ability to lead and build a team from the ground up (hold teams accountable)
• Comes from a SAAS company doing a min of spend of $30M / yr
• Must have experience scaling a company in revenue growth through marketing (50 million to 150 million)
• Proficient in data analysis and performance tracking tools, as well as strong data analysis for decision making
• Comfortable with consulting customers during the company’s professional development workshops
• Open to working weekends when necessary

Plusses :

• Expertise in ad script writing (not needed can be someone on their team)
• Brand Marketing - amplifying brand
• Traditional marketing experience (mailers, billboards, tv, etc.)
• Worked with a brand that has a strong organic presence

Salary Range : $190,000-$200,000