TOGETHXR inc. is hiring : Director, Advertising and Digital Engagement in Austin

General Notes

Additional hours will be required to include early mornings, evenings, weekends, and holidays. This job is not suitable for remote work and is expected to work regular on-site hours. Some travel may be required.

Purpose

The Texas Athletics Director of Advertising and Digital Engagement is responsible for shaping and executing a comprehensive digital marketing strategy to enhance brand visibility, drive engagement, and increase revenue. This role focuses on delivering personalized, data‑driven content across multiple channels, optimizing the customer journey, and leveraging analytics to inform strategic decisions. The ideal candidate is a leader with expertise in multi‑channel digital marketing, audience segmentation, and performance analysis, capable of leading an area and delivering measurable results.

Responsibilities

Area Leadership : Lead, mentor, and manage the digital engagement area, fostering a culture of accountability, innovation, and collaboration. Recruit, train, provide regular feedback, and support professional development for the area.

Digital Strategy & Execution : Oversee and manage plans and schedules involved in collaborative development and delivery of quality, on‑brand content and messaging. Collaboratively direct, develop, and implement plans and content for a variety of traditional and digital applications including advertising, print, social media, email, UT app / mobile, web, etc. Develop and execute a centralized digital marketing strategy across email, SMS, SEO, and paid media. Optimize and execute campaigns to enhance engagement, drive traffic, and boost revenue using data‑driven strategies. Monitor and analyze digital channel performance (e.g., open rates, click‑through rates, conversions) and adjust strategies accordingly.

Website & App Management : Optimize and maintain responsive websites, including TexasLonghorns.com, and apps, including the Texas Longhorns app and LHN app, with a focus on user experience and conversion rate improvements. Continuously monitor site performance, troubleshoot issues, and implement enhancements. Collaborate with website and app partner SIDEARM along with internal teams to ensure consistent branding and messaging across all digital platforms.

Content Development : Oversee the creation and delivery of high‑quality, on‑brand content for digital and traditional channels, including advertising, email, social media, and web. Work with the creative team to develop impactful digital marketing assets.

Analytics & Reporting : Leverage advanced analytics to track performance, derive insights, and inform future strategies. Provide end‑to‑end reporting on digital initiatives, visualizing data to meet stakeholder needs. Manage the distribution and collection of digital fan surveys.

Vendor & Budget Management : Manage relationships with digital vendors and oversee the digital marketing budget to maximize ROI. Ensure the integration and effective use of tools and technologies across digital platforms.

Compliance & Best Practices : Stay updated on emerging technologies and digital marketing trends to adopt innovative solutions. Consistently exemplify the core values and quality service standards of Texas Athletics. Act ethically and seek guidance when uncertain about legal or policy matters. Participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing bodies.

Other Duties : Drive a UT or rental vehicle on and off campus. Other related functions as assigned.

Working Conditions

May work around standard office conditions.

Repetitive use of a keyboard at a workstation.

Use of manual dexterity.

Required Qualifications

Bachelor’s degree in Marketing, Advertising, Sport Management, Business or related field. Three years of professional experience in multi‑channel digital marketing, audience segmentation, and performance analysis. Strong leadership and team management skills with a track record of delivering measurable results. Deep understanding of the digital ecosystem, including website management, app optimization, and data analytics. Ability to collaborate across departments and manage vendor relationships effectively. Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Five years of professional experience in multi‑channel digital marketing, audience segmentation and performance analysis. Experience in collegiate athletics or professional sports. Supervisory experience.

Driving Required

This job requires a class "C" operator's driver's license. The applicant selected must provide a current three-year driving record from the current state of residence. If not currently a Texas resident, a Texas driver's license must be obtained within 30 days of becoming a Texas resident. Employees who are required to have a CDL are subject to drug and alcohol testing (pre‑employment, post‑accident, reasonable suspicion, random, return‑to‑duty, and follow‑up drug and alcohol testing).

Equal Opportunity Employer

The University of Texas at Austin, as an equal opportunity / affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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