Lifecycle & Retention Marketing Manager
VirtualVocationsFort Wayne, Indiana, United Statesjob_description.job_card.1_day_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_description
A company is looking for a Manager, Lifecycle & Retention Marketing.
Key Responsibilities
Develop and execute lifecycle campaigns across various channels
Build retention campaigns and loyalty offers to reduce churn
Collaborate with analytics and other departments to enhance customer engagement
Required Qualifications
5-7 years of experience in CRM, lifecycle, retention, or customer engagement programs
Strong understanding of churn drivers and loyalty improvement strategies
Experience in campaign design, execution, and measurement across digital channels
Ability to balance data insights with compelling customer experiences
Customer-focused marketer with experience in lifecycle or retention marketing
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Lifecycle Marketing Manager • Fort Wayne, Indiana, United States
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