About AdRise (Part of Tubi Media Group) :
AdRise breaks down the walls between media ecosystems, merging the scale of linear and the targeting of streaming into one centralized system.
AdRise is changing how the world watches TV.
AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for FOX.
AdRise powers OneFOX, FOX’s cross portfolio inventory product which includes FOX Sports, FOX Entertainment, FOX News Media and Tubi.
Our mission is to enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
Join us in shaping the future of AdRise and be a driving force in creating seamless and successful streaming experiences for our global audience.
About the Role :
As a Senior Product Manager for the AdRise Ad Exchange, you will embark on an exciting and challenging journey to elevate our AdRise supply stack.
Serving as the linchpin in our product's lifecycle, you will be responsible for strategic planning, execution, and market launch.
Your role entails leading cross-functional teams to deliver innovative products that set the industry standard in ad tech, ensuring that AdRise remains at the forefront of TV streaming innovation.
Your contribution is pivotal in defining the future of our video ad delivery systems, with a focus on enhancing incremental demand access, expanding video ad reach, and driving improvements in creative delivery.
Responsibilities :
- Lead the product development lifecycle for the AdRise Ad Exchange, focusing on execution from concept through to launch, adoption, and ongoing optimization
- Collaborate with engineering, data science, and UX teams to build products that optimize the efficiency and reach of AdRise's ad serving capabilities
- Define clear product roadmaps based on a deep understanding of market needs, technological trends, and AdRise's strategic priorities
- Manage stakeholder relationships across the organization, prioritizing product features and resources to meet business objectives
- Spearhead the rollout and adoption strategies for new features, measuring product performance and iterating based on feedback and data
Qualifications :
- 5-7 years of experience in the ad tech industry, with an emphasis on publisher-side solutions, including : ad serving, programmatic advertising, header bidding, and related technologies as well as in-depth knowledge of the digital advertising ecosystem.
- Strong knowledge of the digital advertising ecosystem, including programmatic advertising, real-time bidding (RTB), ad exchanges, SSPs, demand-side platforms (DSPs), and related technologies.
- Extensive understanding of ad serving protocols, such as OpenRTB, VAST, VPAID, and experience with integrations with third-party ad servers
- Proven track record of successfully building and launching ad exchange or SSP related products, with a deep understanding of the technical and operational aspects involved
- Ability to develop a strategic product roadmap and translate it into actionable plans, features, and requirements
- Excellent analytical and problem-solving skills, with the ability to use SQL and BI tools to analyze data, identify patterns, and make data-driven decisions to drive product optimization and revenue growth.
- Familiarity with measurement, identity landscape, and privacy regulations within the advertising industry
- Bachelor's degree in Computer Science, Engineering, or a related field. MBA or equivalent is a plus.
Bonus Points :
- Experience with Connected TV (CTV / OTT)
- Linear television data knowledge
- Master’s degree in computer science or related field
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