Associate Director, Decision Science Digital Marketing - US Established Products

Description

As the Associate Director of Decision Science at Sanofi, you will be at the forefront of transforming our digital marketing strategies across a diverse portfolio of pharmaceutical products.

Your expertise will be instrumental in leveraging data-driven insights to drive innovation and optimize our digital presence.

Key Responsibilities :

Data Ownership & Strategy : Take charge of analyzing user, customer, and sales data within the digital ecosystem. Develop and implement predictive models to drive strategic decision-making and determine the next best actions.

ROI Measurement & Communication : Establish comprehensive frameworks for measuring return on investment (ROI). Regularly communicate progress and insights to team members and leadership, translating data into actionable strategies that drive results.

Collaboration & Optimization : Partner with content and paid media teams to evaluate and enhance the effectiveness of digital campaigns.

Utilize insights to optimize strategies and drive better performance across channels.

Audience Engagement & Targeting : Gain in-depth insights into target audiences and create detailed target lists to deliver highly personalized and impactful experiences.

Innovation & Impact : Contribute to improving patient outcomes and advancing Sanofi’s success by developing and implementing cutting-edge digital engagement strategies.

Focus on innovative approaches that elevate our digital marketing efforts and drive meaningful results.

About you

Qualifications :

Proven experience in decision science, data analysis, or a related field within the digital marketing domain.

Strong expertise in predictive modeling, ROI measurement, and data-driven decision-making.

Excellent collaboration skills with the ability to work effectively with cross-functional teams.

Deep understanding of digital marketing channels, audience engagement, and content optimization.

Passion for leveraging data to drive innovation and improve patient outcomes.

Education : Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Industry Experience : Demonstrated expertise within the pharmaceutical sector.

Communication and Leadership : Exceptional communication, collaboration, and strategic thinking skills with a proven ability to lead and influence cross-functional teams.

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.

• All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin;
• age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression;
• affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status;

atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Pursue , discover

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people people from different backgrounds, in different locations, doing different roles, all united by one thing : a desire to make miracles happen.

So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our and check out our Diversity Equity and Inclusion actions at !