Senior Content Strategist - Scaled Creator SuccessNew York, Los Angeles, Atlanta

Senior Content Strategist - Scaled Creator Success

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40 million artists, the future of music is SoundCloud.

We're looking for a Senior Content Strategist - Scaled Creator Success to join our team! This role will be pivotal in educating and empowering our diverse global community of creators, ensuring they have the knowledge and resources to maximize their potential on the SoundCloud platform.

As a Senior Content Strategist, you'll play a key role in defining and executing our creator education content strategy, developing compelling narratives, and simplifying complex information into digestible and engaging learning experiences. You'll be a self-starter, team-centric, and passionate about the evolving landscape of digital creation and music.

Key Responsibilities :

Lead, design, develop, and execute a comprehensive content strategy for scaled creator education, including articles, video tutorials, interactive resources, and more, guided by user adoption metrics to maximize engagement and impact

Craft compelling narratives through master storytelling that engage, excite, and effectively educate creators on product features, best practices, and opportunities on SoundCloud

Translate and simplify intricate product information and technical concepts into clear, concise, and easy-to-understand content for a diverse creator audience

Develop user-centered content design through user personas and map user journeys to visualize the artist experience, identify key learning touchpoints, and tailor content to diverse creator needs and learning styles

Organize and optimize existing and new creator-facing materials, ensuring a logical information architecture and seamless user experience

Implement SEO best practices to enhance the discoverability of creator education content and drive web traffic to relevant resources

Partner closely with Product, Marketing, Business Development, and other internal teams to align content strategy with platform goals, product roadmaps, and creator success initiatives

Project manage the end-to-end content development lifecycle across multiple formats, ensuring timely delivery and high-quality output

Successfully influence broader organizational and product strategy through insights gleaned from creator education efforts and content performance

Experience and Background :

5+ years of experience as a content creator for high-profile brands or products, ideally within the tech, media, or music industry

Demonstrated experience in product education, with a strong ability to clearly explain complex products and features

Experience building curriculum around product education to drive adoption

Expertise in information architecture and website mapping

Strong understanding of user personas and their application in content development

Passionate about harnessing AI to amplify content strategy and revolutionize how stories are crafted, scaled, and shared

Ability to work effectively across time zones and manage remote relationships with key stakeholders

Experience with content management systems (e.g., LMS, LXP)

Familiarity with marketing automation / email platforms (e.g., MoEngage)

Experience building or managing website development using platforms like Webflow is a plus

Proven ability to craft concise and effective one-sheeters and help guides

Exceptional written and verbal communication skills

A passion for music and the creator economy is a significant advantage

Self-starter with a scrappy, proactive approach and a strong team-centric attitude

Comfortable dealing with uncertainty and ambiguity in a dynamic, fast-paced environment

Pragmatic, risk-based approach to problem-solving

Resilient, self-aware, and values-driven

The salary range for this role is $110,000 - $150,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About Us :

We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)

We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home

We are deeply committed to ensuring diversity, equity, and inclusion at all levels of our organization and fostering a community where everyone's voice, perspective, and experience is respected and heard

We believe a strong team is made by investing in employees through mentorship, workshops, and enrichment opportunities

Benefits :

Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources

Robust 401k program

Employee Equity Plan

Generous professional development allowance

Interested in a gym membership, photography course, or book? We have a Creativity and Wellness benefit!

Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually

16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted, and foster children

Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity, and Inclusion at SoundCloud :

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what's next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans, and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.