Director, Global Brand Strategy Hybrid

Director Of Global Brand Strategy For Dewalt

Join the iconic DEWALT team, a leader in professional tools and innovation for over a century! We are seeking a talented leader to help shape the future of our brand and drive the next era of growth and product excellence. Be part of a legacyand help us build what's next. The Director of Global Brand Strategy for DEWALT will be responsible for advancing the brand's position worldwide and building a unified global strategy. This role requires a strategic thinker with a deep understanding of global markets, professional end-user needs, product marketing, and brand management. The ideal candidate will have a proven track record of successfully managing, launching, and growing global brands and products. This role will closely partner with global counterparts in EMEA, LAG, and Asia.

As Director of Global Brand Strategy, you'll be part of our DEWALT team working as a hybrid employee. You'll get to :

• Lead the global brand strategy and strengthen DEWALT's brand differentiation, inclusive of overseeing all global strategy briefs
• Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all touch points, both external and internal.
• Partner and provide guidance with regions to execute plans that include local relevance while staying true to the brand's DNA
• Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
• Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan.
• Effectively "story-tell" key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights.
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
• Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal / external customer groups and all levels.
• Ensure consistent measurement and reporting brand KPIs across regions
• Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence.

You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have :

You'll receive a competitive salary and a great benefits plan, including :

We want our company to be a place you'll want to be and stay. Being part of our team means you'll get to :

What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!

This role is not eligible for visa sponsorship (H1B, OPT / CPT, TN etc).

The base pay range for this position in Maryland is $113,100-$226,200 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and / or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker's internal or external careers site.