Key Responsibilities :
- Serve as a key player in the research and development of new digital marketing products and the technologies needed to support them.
- Maintain strong knowledge of business structure, technology infrastructure platforms, existing technologies, business applications, and future technologies to effectively facilitate collaboration within each department.
- Collaborate with sales and marketing project leads to carry out responsibilities associated with the development of digital marketing products, including business strategy, pricing, process, reporting, etc.
- Assist with the development and execution of AlphaGraphics in the Cultural District’s marketing strategy and contribute to lead generation efforts.
- Provide proactive communication to all parties involved in the project throughout each project lifecycle.
- Manage project timelines and budgets.
- Catalog and maintain applicable policies and procedures.
- Develop support materials to assist with the sales process.
- Oversee management of resource files and ensure proper archiving.
- Manage and educate internal and contracted resources as required.
- Develop and execute marketing strategies for SEO, SEM, social, web, and email marketing campaigns.
- Monitor, analyze, and report on campaign performance.
- Develop content (written and graphic) for social, web, and video channels.
- Assist with the execution of variable, automated, multi-channel campaigns by assisting Sales and Marketing teams with the development and implementation of campaign strategies.
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