TikTok Shop - Campaign Strategy, Marketing & Product Strategy

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the Team

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok.

The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

Responsibilities :

1. Develop traffic and marcom strategy and measurement methods, keep improving campaign messaging efficiency.

2. Develop and implement experience strategy and manage onsite resources, especially customer and seller touchpoints, to provide clear efficient B / C campaign experience.

3. Product strategy operation : manage campaign related product requirements, develop BRDs and feature timelines to ensure key product and optimization launch

4. Market Research : be sensitive to market dynamics, conduct competitor research and provide insights for integrated marketing campaigns.

Qualifications

Minimum Qualifications :

1. Experience in marketing research or product strategy in tech or e-commerce companies.

2. Have strong empathy and is able to design smooth and clear product&onsite journeys for consumers and sellers.

3. Detail driven, able to manage complex projects, able to multitask and timely deliver project progress.

Preferred Qualifications :

1. E-commerce product operation or product marketing experience preferred

2. Market research capabilities will be an addition

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / cdpT2