CRM - Marketing Associate

Company Description

All potential applicants are encouraged to scroll through and read the complete job description before applying.CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play.

Mattel is at its best when every member of our team feels respected, included, and heard when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity : Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a Job Title within the Ecommerce & DTC organization, you will be responsible for planning, evaluating and overseeing the execution of consumer relationship management (CRM) strategy and tactics, primarily through email but also potentially other CRM channels such as SMS, web push and more.

You will lead tests to support our Learning Agenda and continually surface opportunities to expand our knowledgebase. As a voice of the team, you will understand and confidently communicate best practices and team learnings to our partners.

You must be data-driven and consumer-obsessed in how you approach your work.You will work closely with the Senior CRM Manager to support Digital Merchandising, Creative, Global Brand and National Account teams to deliver campaigns that meet business objectives.

What Your Impact Will BeOwn and manage the CRM approach and business impact for your category(ies) / business unitBuild and manage the CRM calendar, in collaboration with the Senior CRM ManagerContribute to creative briefs and work with in-house creative teams to develop assets and copyAlign with Senior CRM Manager to define audience strategy for all campaignsCoordinate with Merchandising and others to drive effective link strategies, delivering consumer experiences that meet or exceed consumer expectations and drive business outcomesIdentify testing opportunities and coordinate with Senior CRM Manager to execute selected testsContribute to campaign QA, including reviewing copy, creative, link tagging and accuracyAssist Senior CRM Manager in reporting and analyzing campaign performance, identifying areas of opportunity for ongoing optimizationProvide campaign reporting and data-driven insights to our team and our partnersBuild upon the CRM Learning Agenda to continually test and learn across campaignsLearn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across campaignsEstablish strong working relationships with all internal and external partnersWhat We’re Looking For : Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves3+ years in hands-on email strategy and operations roles Klaviyo (CRM) experience a strong plus3+ years experience in a DTC ecommerce or multi-channel companyExperience in multi-brand retail a strong plusHighly detail-oriented, with strong project management and time management skillsData savviness and ability to drive insights from dataFlexibility to adapt to changing needs and urgent timelinesExcellent communication and collaboration skills, including PowerPoint skillsHow We Work : We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors : We collaborate :

Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.

Partnership is our process and our collective capabilities is our superpower.We innovate :

At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.

We welcome new ideas and value new initiatives that challenge conventional thinking.We execute :

We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work : We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.

Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are : Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022.Mattel is an Affirmative Action / Equal Opportunity Employer where we want you to bring your authentic self to work every day.

We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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