ADMISSIONS AND RECRUITMENT COORDINATOR II

Job Summary

Plans, develops, coordinates, manages, and executes the recruitment process for the freshwater sciences undergraduate programs at the School of Freshwater Sciences (55%).

Prepare, manage, and implement the overall communications and marketing strategies and plans for the School of Freshwater Sciences (45%).

The position will play an integral role in attracting and recruiting students, highlighting the exciting science taking place at the School of Freshwater Sciences to future students, scientists, alumni and other members of the public.

In this role, you will take creative approaches to share information about the UWM School of Freshwater Sciences via email communications, social media, short reels or videos, web content, digital campaigns and other communication strategies.

This position will work with internal partners in UWM’s Offices of Admissions, Marketing & Communications as well as offices internal to the school to collaborate on marketing efforts to our intended audiences.

The ideal candidate for this position will :

• have recruiting and communications or marketing experience
• be outgoing and enthusiastic about interacting with prospective students, their parents, and the public about our programs and our science
• create content to support marketing strategies
• have a strong interest in supporting the mission of UW-Milwaukee.

Performance of duties : 55% Recruiting

• Plans, develops, coordinates, manages, and executes undergraduate student recruitment
• Represents the School to prospective students with a goal of attracting, admitting, and enrolling a talented, diverse student body
• Counsels prospective students on educational and career opportunities
• Identifies and engages in extensive recruitment events
• Identifies and works with undergraduate student ambassadors for recruitment events
• Identifies ways to promote recruitment initiatives using social media, email campaigns, and events
• Schedules logistics and secures resources for events to promote the School
• Plan, develop, coordinate, and edit communication and marketing plans for prospective students and families interested in School of Freshwater Sciences
• Create, review, edit, and influence content of all marketing and communications materials targeting prospective or admitted students, regardless of source
• Manages prospective student information and communications through Slate
• Works closely with the Office of Undergraduate Admission visit programs, tours, and information sessions

45% Marketing and Communications

• Develop, execute, monitor, and analyze effectiveness of communications and marketing initiatives and plans for the School of Freshwater Sciences’ programs through various mediums, utilizing appropriate technologies and techniques
• Create and grow strategic goals based on market research, industry best practices, collaboration with campus and community partners, and university strategic plans to increase visibility of the School and its programs
• Collect, prepare, summarize, and disseminate data and trends. Create bi-annual and annual reports.
• Create content for and maintain website and social media
• Work with UWM Marketing & Communications to create and evaluate digital and print publications that adhere to the UWM brand, with a focus on recruitment
• Capture content for promotional materials such as interviews of students and scientists, video clips, or photos of classes and events for interesting written and visual content
• Manage marketing budget

Knowledge, Skills, and Abilities :

• Excellent oral and written communication skills : ability to effectively share information with internal and external audiences
• Detail oriented : maintain a high level of detail and accuracy on all work projects and tasks.
• Teamwork and interpersonal skills : create and manage collaborative relationships.
• Execution & Initiative : Lead and facilitate implementation of effective recruitment, communications, and marketing strategies and initiate new approaches.
• Excellent organizational skills and time-management skills : create and adhere to effective self-imposed project deadlines;

ability to manage and prioritize multiple projects at once.

• Ability to independently travel to and attend various classes and events at various times of the day including some evenings and weekends.
• This position will also require driving to and from UWM main campus and the School of Freshwater Sciences along with driving a university owned or fleet vehicle.

Working Conditions :

• Exposure to sitting at a computer for long periods of time.
• Frequently standing and walking around campus and labs.
• Much of the work is completed in-person, on-campus, with the option for some remote work.

Minimum Qualifications

• 1 year experience in communications, marketing, journalism, language arts, or a science position with significant communication experience
• Must possess a valid Wisconsin Driver license (or other such valid operator’s permit recognized by the Wisconsin Department of Transportation) and be able to meet or exceed the minimum requirements for driving on state business as detailed here : https : / / uwm.

edu / risk-management / drivers /

Preferred Qualifications

• 1 year of undergraduate recruitment experience for a natural science program
• Experience with social media marketing, trends, and best practices
• Experience planning recruitment or promotional events
• Experience being a self-starter, working autonomously, and managing time appropriately
• Experience in capturing and editing multi-media such as videography and photography
• Experience in graphic design using Canva and / or Adobe products such as InDesign, Photoshop, or Illustrator
• Experience working with content management systems (Slate, Word Press) and analytical tools (Google Analytics) to evaluate effectiveness
• Experience working with HTML email systems
• Proficient in Microsoft Office Products

Target Salary Range Minimum $45,000 / year (Final salary offer will be determined based on knowledge, skills, and experience) Benefits and Total Rewards As part of UWM’s commitment to supporting the success of our team members through positive experiences, employees are provided with Benefits to Benefit You and Your Life.

UWM offers a comprehensive benefits package and contributes towards the cost of several benefit plans. Employees with a qualifying position also receive an extensive leave package including vacation, sick leave (with no expiration), personal holiday, and paid legal holidays.

Please visit this link to view summary benefits information. (Compensation figures are for example purposes only.) UWM Benefits to Benefit You and Your Life