Assistant Director of Sales – MICE

Company Description

Novotel London West Hotel is part of Accor, the leading global hospitality group. It is one of the largest conference and accommodation providers within Accor.

The hotel provides the international business community with space for up to 3000 delegates across 33 meeting rooms. It accommodates both business and leisure guests in one of our 630 bedrooms.

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Job Description

In the role of Assistant Director of Sales MICE and reporting directly into the Director of Sales & Marketing, you will be responsible for working closely with the Senior Commercial Team to drive business needs and expand existing business through proactive efforts and sales channels.

You will work to develop client engagement levels and a high-performing sales team. Specifically, you will be responsible for performing the following tasks to the highest standards :

• With the guidance of the Director of Sales, be responsible for the day to day management and motivating of the MICE Sales team to ensure the sales budget is achieved / surpassed.
• Prepare and present, on a monthly basis, the contribution, focus and activity of the MICE proactive & reactive sales team.
• Contribute to the development of company sales and marketing initiatives by recommending, implementing and monitoring appropriate activity.
• Work closely with the MICE Sales Office Manager on the MICE Diary availability & pricing strategy.
• Lead special projects that are time bound, with strong management and communication ensuring the success of each task.
• Be actively involved in the creation and delivery of the hotels sales & marketing plans to ensure they accurately interpret and support the objectives of the business and use these plans to focus the sales efforts for the MICE segment.
• To meet all individual KPIs and manage the team to achieve the same.
• Manage a select portfolio of accounts in agreement with the DOSM.
• Part of your role will include conducting sales trips and attending trade shows in both the UK and oversees.
• Assist with the recruitment process for MICE Sales team member ensuring effective processes are in place for the induction, training and development of all team members.
• Ensure performance is reviewed on a regular basis recognising and celebrating success, and refocusing effort where required.
• To assist in the setting of clear expectations and ensure business strategies are followed and met. Identify areas of risk & opportunity.
• Contribute to relevant management meetings to develop and implement sales initiatives.
• Cooperate with other departments in the hotel, particularly Reservations and Banqueting, to create an exceptional Guest experience and build a strong & comprehensive sales offering.
• Work with the Accor HQ Sales team to actively develop existing and new relationships and business opportunities.
• Understand and report on new emerging markets / sectors.

Qualifications

Personal Attributes

• Experience in a similar role with a proven track record.
• Commitment to delivering a high level of customer service.
• Excellent grooming standards.
• Excellent written and verbal communication skills.
• Strong leadership skills, whereas it is evident that you can effectively manage and motivate a team to perform beyond expectations.
• Strong analytical skills to understand key business indicators, competitive trends and develop approaches to these challenges - ability to move strategy to action.
• Excellent selling capabilities and the ability and desire to coach selling techniques to Team Members.
• Excellent organisational and planning skills.
• Strong presentation skills with attention to detail.

Qualifications

• Fluency in English, written and spoken is a must.
• Minimum 2 years’ experience in a senior MICE Sales position.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions :

• Knowledge of Local, European & International MICE Markets & Sectors.
• Third level qualification in a relevant field.
• Passion for sales and for achieving targets and objectives.
• Strong knowledge of Opera & Delphi FDC.

Additional Information

As part of our team you can have :

• Free night stays in our UK hotels and 50% discount in any Accor Restaurant (T&C Applies).
• Discounted hotel rates all over the world in Accor Hotels.
• Continuously learn and develop yourself with our Accor Academy.
• Support your wellbeing in your professional and personal lives.
• Grow your experience anywhere. Explore limitless opportunities across 5000 hotels in over 100 countries.
• Participate actively in initiatives to build a more inclusive and sustainable world.
• And many more benefits and perks : Our objective is simple : make you grow and give you the spark to unleash your personality.

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