West Coast Sales Manager (Agriculture)

Job Description

Job Description

Description :

Introduction and Purpose :

Kula Bio (KB) is a rapidly growing biofertilizer company making significant strides in the agriculture industry. We are seeking a passionate sales professional with experience in agriculture who is eager to grow alongside an innovative company.

As the West Coast Sales Manager on our commercial team, you will play a pivotal role in advancing our mission. If you are ready for a new challenge and aspire to represent the leading biofertilizer technology in agriculture, this could be the opportunity for you!

Position Overview :

As the West Coast Sales Manager, you will be instrumental in expanding the presence and influence of Kula Bio's cutting-edge agricultural solutions.

Your primary responsibilities will include increasing market awareness of our pioneering biofertilizer technology within your designated territory, driving sales initiatives, and managing the West Coast Sales Team.

Additionally, you will be tasked with gathering and analyzing valuable market insights, developing and executing innovative sales strategies, and engaging with the agricultural community to foster strong, enduring relationships.

Key Responsibilities :

• Market Penetration : Collaborate with the Sales Team and the Commercial Agronomy Team to develop and implement strategies that optimize product recommendations for agronomic fit, effectively positioning Kula Bio products in the market.
• Customer Engagement : Educate and inform customers, present product benefits, positioning recommendations, and conducting presentations to stakeholders.
• Product Positioning : Work closely with the broader Commercial Team to support product positioning strategies, including crop selection, application methods, and data collection.
• Community Involvement : Participate in conferences, trade shows, and other community engagement activities to promote Kula Bio’s products and portfolio.
• Relationship Building : Develop and maintain strong relationships with dealers, growers, and distributors within your territory, leveraging your industry network to drive sales growth.
• Customer Support : Act as a trusted advisor to customers, listening to their needs, providing solutions, and supporting new product development through feedback and insights.

Requirements :

Education and Experience :

o High school diploma with a minimum of 15 years of sales experience in the agriculture industry, preferably with bio-stimulant or sustainable products.

o BSc / BA in Agriculture, Business, Marketing, or a related field with a minimum of 10 years of sales experience in the agriculture industry, preferably with bio-stimulant or sustainable products.

• Industry Network : An established network within the agriculture industry, with strong relationships with distributors, wholesalers, and growers.
• Sales and Strategy : Demonstrated experience in implementing strategic trials / side-by-sides to showcase product effectiveness and drive adoption.
• Travel Requirements : Willingness to travel at least 70% of the time across the West Coast of the United States, primarily focusing California .
• Communication Skills : Excellent verbal and written communication skills, with the ability to effectively present and promote products to potential customers.
• Language Skills : Preference will be given to candidates who speaks Spanish fluently.
• Team Collaboration : A proactive team player who thrives in a collaborative environment and can adapt to challenges with a positive attitude.

Ideal Candidate Attributes :

• Strong understanding of the agriculture industry and the unique needs of growers in the West Coast.
• Passion for sustainable agriculture and a commitment to promoting environmentally friendly products.
• Ability to motivate and inspire customers by clearly demonstrating the return on investment of Kula Bio’s products.
• Natural educator with the ability to translate complex agronomic concepts into practical, actionable insights for customers.

This role offers an exciting opportunity to be at the forefront of agricultural innovation, working with a team dedicated to transforming the industry through sustainable solutions.

Kula Bio is an equal employment opportunity employer committed to fostering diversity. We recruit, hire, train, and promote individuals at all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.