Southwest Region Marketing Manager

Responsibilities

• Fully align with Garver values and promote a culture of teamwork and collaboration.
• Work collaboratively with internal teams and be jointly responsible for developing and driving the account strategy, including marketing investment decisions, and alignment with geographic / market priorities.

Client Account Management

• In partnership with the Client Service Leader and Account team, coordinate / lead regular client account meetings to optimize Garver’s client share potential based on the full capabilities and potential that the firm has to serve their needs.
• Develop an understanding of Garver’s history with specific clients, including past contracts, services provided, and performance.
• Research of client organizations, procurement processes / requirements, funding, capital improvement plans, competitors, and market trends.
• Identify and document client's business objectives, organization, drivers, challenges, priorities, annual funding / procurement plans, commercial potential, and risk profile through terms and conditions, payment policy, and history of litigation.
• Understand the elements of effective client strategic plans and work with teams to build, facilitate, and coordinate effective client account teams to implement established plans.
• Facilitate client relationship mapping and analysis as part of continuous review and maintenance and assist team with prioritizing top tier clients.

Pursuit Management

Engage on Tier 1 and Strategic pursuits; understand individual pursuit background, client funding, drivers and goals, stakeholders, decision-makers, selection process, incumbents, and competition;

analyze for potential gaps; and assemble relevant reference materials to include past proposals, key team member resumes, relevant project descriptions.

• Conduct Go / No Go discussions with leadership.
• Lead win plan development and capture plan efforts throughout the life of the pursuit partnering with pursuit team to include regular strategy meetings, gap analyses, SWOT, competitor analyses, technical strategy development, decision-maker outreach plan, storyboarding, and draft content development.
• Coordinate with leadership to ensure proper marketing support staff is assigned based on magnitude and level of effort.
• Lead proposal kickoff / storyboarding session to ensure win plan messages are clearly articulated.
• Author key sections of proposal submission in coordination with pursuit team, as necessary.
• Provide strategic direction and oversight throughout proposal development to present best-in-class proposals, with key messages and differentiators clearly delineated in alignment with pre-positioning efforts.
• Facilitate / participate in color reviews and provide guidance to enhance proposal outputs and graphics that carry messaging.
• Perform to ensure a quality product is submitted.
• Lead and / or support interview preparations and development of support materials and perform interview coaching.
• Lead internal debrief on success of team and join debrief with client.

People Management

• Responsible for management and oversight of direct reports within the SW region.
• Encourage a healthy team environment centered around teamwork and collaboration.
• Responsible for staff development and training activities in coordination with marketing leadership team.
• Conduct regular 1x1 touchpoints and provide consistent over-the-shoulder feedback through continuous compliance and quality checks.
• Perform annual career performance reviews, assist with goal setting objectives, and provide consistent feedback to nurture the growth and development of direct reports.

Basic Requirements

• Bachelor’s degree in English, marketing, communications, business, journalism, or closely related field.
• Previous experience working with Texas-based clients, including the Texas Department of Transportation (TxDOT) (Required).
• Excellent communicator with strong critical thinking, marketing strategy development, group facilitation, and team building skills.
• Possess a strategic mindset, sound judgment and the ability to develop and manage strategic pursuits.
• Strong leadership skills to build trust and influence others and work with all levels of management.
• Experience leading teams and developing professionals while providing targeted and immediate feedback to nurture growth and development.
• Superior organizational, time management, problem solving, and interpersonal skills.
• Proficiency in Microsoft Office (Word, PowerPoint, Outlook, Excel and SharePoint), Adobe Creative Suite (InDesign, Illustrator, Acrobat), and other collaboration applications.

Grow With Us

Garver offers its employees programs such as company-paid professional memberships, company support for industry licenses and continuing education opportunities that foster a progressive atmosphere.

Garver provides the tools, resources, and environment to develop leaders, stimulate ideas, and accomplish projects. By offering highly competitive salary packages, attractive benefits, and a comprehensive wellness program;

Garver walks the talk when it comes to work-life balance.

Founded in 1919, Garver is an employee-owned multidisciplined engineering, planning, and environmental services firm with more than 1,200 employees across the United States.

Offering a wide range of services focused on aviation, buildings, construction, enterprise solutions, federal, survey, transportation, water, and wastewater, Garver sits in the top 100 of the Engineering News-Record's prestigious Top 500 Design Firms list and is consistently recognized as a best firm to work for.