Worldwide Marketing Director

Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat.

It takes the imagination and passion of all of us from design and engineering to the manufacturing and marketing of our billions of MedTech products per year to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self.

Become a maker of possible with us.

Our vision for Worldwide Marketing Director at BD

The following duties and responsibilities are intended to be representative of the work performed by the incumbent(s) in this position and are not all-inclusive.

The omission of a specific duty or responsibility will not preclude it from the position.

This position is responsible for executing the marketing and commercial plans for a given franchise. This position is a key leadership role and is responsible for communicating to the market, delivering products, driving revenue and margin performance, and providing direction on life cycle planning.

Additional Responsibilities :

Develops and implements marketing plans for multiple product lines in collaboration with Marketing Managers

Assists with the completion of the annual strategic planning (three-year plan) for multiple markets

Identifies, and develops marketing programs, sales tools, pricing, positioning and promotions for multiple product lines

Identifies, quantifies and develops new market and product opportunities for multiple product lines

Hires, manages and develops team members

Provides marketing leadership to the product management staff in the form of motivation, training and vision

Provides leadership to project teams directly or indirectly through subordinates

Works with regional leaders on product strategy

Formulates and manages the annual budget (promotional and expense) for multiple product lines

Responsible for development of annual product line forecasts

Collaborates cross functionally with functions such as R&D, Quality, Regulatory, Manufacturing, and other functions

Develops strong working relationship with regional marketing teams

Provide effective leadership to the organization, individually and through multiple product management teams

Must have a strong command of the objectives, issues, and environment of the business and must support and lead associates and management to successfully implement key programs

Hire, train and develop product management professionals at all levels

Knowledge & Skills :

Overall comprehension of the medical device marketplace and the ability to develop strategic plans for multiple market segments

Preferred knowledge and experience in the vascular access market

Demonstrated strong leadership and influence skills

Strong understanding of and ability to apply fundamental marketing concepts and techniques

Proven skills in hiring, coaching and developing subordinates

Proven international marketing skills and understanding of the international marketing role

Ability to handle / accept ambiguity and diversity in problem solving

Excellent written and oral communication skills

Strong competency with spreadsheet and word processing applications

Understand BD’s multi-product landscape and build strong partnerships with key stakeholders, including product managers, SME’s, development and design leads, and software engineers.

Lead in-depth discovery conversations with customers to identify deep insights on common problems / needs, clearly articulating the voice of the customer.

Design and validate new customer-centric solutions and capabilities that create differentiated value for the organization’s portfolio.

Own the product lifecycle from requirements gathering through production and release, confidently evaluating and balancing risks & tradeoffs.

Partner with R&D to prioritize initiative work, define the product roadmap, and ensure timely delivery of the right product.

Work to understand and eliminate complex technical, functional, and business problems, enabling the broader team to efficiently execute on the product.

Lead global Launch & Commercial Planning for new & expansion offerings through close collaboration with the Regional teams & other Functions.

Generate undeniable Proof-points & Compelling Evidence, demonstrating the value of the offering to the market, justifying new pricing & business model innovation.

In collaboration with the regions, create training material and deliver training programs to internal and external stakeholders.

Build comprehensive Marketing Plans for new solution offerings, outlining segment-specific Messaging & Positioning, understanding customers, profiles, & motivators.

Work with clinical marketing, platform leaders and sales organizations to ensure maximum penetration of market segments.

Requirements :

BS / BA in Marketing or related field with ten plus (10+) years business experience with progressively increasing levels of responsibility in product management and the managing of product managers

Must have experience within the healthcare / medical device field.

MBA with a concentration in Marketing a plus

Min. 6 years of experience in upstream marketing, strategic innovation

Ideal candidate will have experience in both upstream and downstream marketing

Experience and understanding of US and international home care incontinence space

Must have prior new product development experience, resulting in successful new product launches

Proven ability to persevere and thrive in ambiguous situations

Strong leadership towards multiple levels in the organization

Transformational strategic thinker / change agent

Demonstrated ability to lead without direct authority

Proven ability to build and manage a team as applicable

Disciplined in assumption and metric-based decision making

Exceptional quantitative, analytical, written, verbal skills

Click on Apply if this sounds like you!

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work.

It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture.

You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do.

We welcome people with the imagination and drive to help us reinvent the future of health.