Digital Marketing Manager

The Digital Marketing Manager is responsible for planning, managing, and overseeing all aspects of the company’s digital marketing campaign to promote the Nash Casino.

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.

JOB RESPONSIBILITIES :

• Works closely with the Marketing Manager and Director of Marketing and prepares communication regularly for both Department and Executive Leadership.
• Has a strong understanding of how each of the communication channels operate and how to maximize the company’s messaging across each channel.
• Adept at researching, understanding, and implementing existing and new social communication tools to include software used in scheduling posts or messaging, and the related analysis.
• Demonstrated ability to collaborate with senior management, peers, and key stakeholders.
• Creates, edits, publishes, and shares content that engages the company’s audience and encourages a call to action. Content includes texts, photographs, images, video, and HTML.
• Responsible for updating and proofing the property website.
• Monitors posts, messaging and / or paid social advertising to ensure advertising received matches spend.
• Collaborates with operating departments to ensure that digital content is executed properly to provide an enhanced guest experience and identifies best practices.
• Tracks all campaigns, including maintaining a calendar, establishing performance benchmarks and KPIs, and works cross-functionally to ensure proper logging, logic, and dashboards are in place.
• Reports and provides all campaign data and analysis to the Database Coordinator for inclusion in the monthly marketing analysis recaps.
• Ensures property communication, to include but not limited to signage and digital signage, is relevant, accurate and upholds the company’s brand standards.
• Possesses excellent written and verbal communication, including strong editing, grammar, and proof-reading skills.
• Ability to multi-task and create action plans to finish projects on time.
• To provide BIG Service to internal guests and ensure their complete satisfaction, inclusive of greeting and interacting with guests in a friendly and enthusiastic manner, anticipating and meeting guest needs and preferences, remaining calm and professional when dealing with guests that are difficult or upset.
• The ability to develop and maintain professional, trusting, and positive working relationships with managers, supervisors, staff, coworkers, guests, and vendors.
• The ability and willingness to ensure that work activities are completed accurately, efficiently, and in a timely manner.
• The ability to work safely. This includes clearly understanding and following company safety policies and procedures, completing work in a safe manner, caring about safety of self and others, responding appropriately in an emergency, and reporting unsafe conditions.
• Maintain regular attendance in accordance with the Time and Attendance policy.
• Maintain professionalism and a friendly and approachable demeanor throughout the workday.
• Assist with training / mentoring of new Team Members as requested.
• Maintain all appearance standards in accordance with established uniform and appearance guidelines.
• Inform the manager on duty of any irregularities and unusual situations when they occur.
• Ability to keep a friendly, calm, and helpful demeanor in high-stress situations and a continuously fast-paced environment.
• Is honest in all interactions and displays a high degree of integrity.
• Maintains confidentiality as related to all department and property information.
• Ability to work independently with little to no supervision or as part of a team is required.
• Must be and remain compliant with all legal or company regulations for working in the industry.

EDUCATION AND EXPERIENCE :

• Prior related experience required.
• Attention to detail required plus the ability to multi-task and have strong communication, editing and presentation skills.
• Strong understanding of web design and development, including CRO, SEO, etc.
• Computer proficient and possess strong Microsoft Office Skills (Word, Excel, PowerPoint).
• Must be 21 years of age or older.
• Must pass all required pre-screening and background checks.
• Internal candidates must meet the eligibility requirements as provided in the Transfer and Promotion policy.
• Ability to work a variety of shifts, this includes day, swing, late-night, weekend, and holiday shifts as scheduled.
• Must be able to obtain and maintain a valid NH gaming license.

PHYSICAL & MENTAL DEMANDS AND WORKING CONDITIONS :

• Must be able to move in and around the work area throughout the entire workday.
• Must be able to sit, stand or walk for extended periods of time.
• Must be able to repeat the same movements.
• Must be able to engage and interact with all guests appropriately and work well under the pressure of a fast-paced environment.
• Must be able to successfully communicate on a regular basis with all co-workers, vendors, and guests both in person and over the telephone.
• Must be able to answer all inquiries and provide assistance and information in a professional and accurate manner.
• Must be able to access and interpret information on computer screens.
• Must be able to work in an environment where it can be loud with guest chatter, overhead music, and live entertainment.
• Must be able to lift and carry up to 50 pounds and respond to visual and aural cues.
• Requires the ability to distinguish letters or symbols and eye hand coordination.

The Nash Casino is an equal opportunity employer (EOE). Qualified applicants are considered for employment without regard to race, color, religion, sex, national origin, age, marital status, disability, sexual orientation, or any other characteristic protected by state or federal law.

J-18808-Ljbffr