Marketing Program Manager

VirtualVocations
Baltimore, Maryland, United States
Full-time

A company is looking for a Marketing Program Manager to drive account-based marketing initiatives and generate sales qualified leads.

Key ResponsibilitiesDevelop and execute account-based marketing strategies aligned with sales prioritiesPlan, manage, and execute Field Marketing programs for the US and CanadaEvaluate and report on marketing campaign effectiveness and ROIRequired QualificationsMinimum of 5 years' experience in digital marketing programs or campaign development in an enterprise software companyExperience with Salesforce and marketing automation, preferably EloquaStrong project management skills for timely execution of programsProven track record of building and executing multi-channel campaignsBachelor's Degree in marketing, communications, or a related field, or equivalent work experience

4 days ago
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