Job Description
What You’ll Do :
The Sr. Associate, Planning works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans.
They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.
The Senior Associate will be working closely with the Supervisors and Associates, who as a team will be responsible for managing plan development, cross-team communication, and in-market optimizations.
Responsibilities :
- Help drive day-to-day innovative strategies to meet and exceed client business objectives
- Provide research for and write media Point-Of-Views (POVs)
- Present media plans and provide plan maintenance including objectives / strategies and updates
- Prepare flowcharts and budgets for media plans
- Assist with optimizing, implementing, and analyzing marketing activities
- Report on key metrics for campaign effectiveness and develop key findings for optimization
- Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
- Foster strong relationships with internal teams and client groups
- Assist with other projects or responsibilities as assigned
Qualifications
Qualifications :
- Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
- 1-2+ years of experience in media planning experience across media channels
- Some experience with local campaigns
- Digital media planning experience preferred
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational, communication, time management, and problem-solving skills
- Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
- Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
- Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
- Experience working within media systems / platforms (Kantar, MOAT, Prisma, ComScore a plus)
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