We are looking for a digital marketing coordinator that can increase our brand’s presence and build our sales pipeline by increasing website traffic and qualified inbound leads.
If you have a background in digital marketing and are looking to expand your skillset as part of a growing SaaS company, this is a great fit for you! Our company provides software to manage and deliver high-stakes exams, such as certifications and employment tests.
We are B2B / B2Gov SaaS with 1-5 year contracts. Examples of our target markets are nonprofit certification boards and government agencies in charge of exams like civil service or professional licensure.
Summary Objectives Plan, execute, and manage all digital marketing, including SEO, SEM, website content, email marketing, and social media Work with and manage our team of product experts and industry thought leaders to expand our digital presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Create and maintain an editorial calendar to deliver targeted content Brainstorm new and creative growth strategies Assist the sales team with communications and conversions of inbound leads Responsibilities Social Media Management of LinkedIn company page Growing your network and share posts to enhance our brand, drive traffic to our website, and generate qualified leads Content and website Website marketing pages - improve messaging from functionality to benefits Manage our extensive blog of industry and academic articles, and expand to increase traffic Improve our backlink profile, such as ensuring we are up to date on relevant sites like Capterra and G2.
Email Marketing Send announcements and promotional emails to our opt-in list of 10k+. Improve our email automation and drips from lead magnets Targeted email to past inquiries and opt-ins to convert into warm leads Digital marketing Coordinate press releases (rare) Help us et articles in Forbes, Medium, or other publications.
Help our leadership get on podcasts Manage our own podcast Coordinate instructional videos by our staff and post them on YouTube Coordinate webinars, edit videos, post on YouTube and also podcast channel.
Coordinate conferences and trade organization membership Assist sales team to convert leads Track leads in our CRM, including status and opportunity amount Coordinate demonstrations with product experts for qualified leads Prepare reports and analytics on the overall performance of various marketing and sales activities, including ROIs and KPIs Skills and qualifications Experience in strategy and management of digital marketing Experience with social media management for B2B / B2Gov SaaS Strong sense of creativity, imagination, and innovation Excellent interpersonal skills, with the ability to collaborate with other departments Ability to analyze consumer metrics, reports, and trends Strong project management and managerial skills Desire to grow your network and personal brand on linkedin Experience in using Wordpress to manage content Experience with a CRM and email management software, such as Zoho or Hubspot Preferred qualifications In-depth knowledge of current digital trends Proficiency in multimedia editing software (e.
g., Canva) Experience with SEO strategy and keyword research Experience with analytics tools, such as Google Analytics and Google Search Console Analytical mind, with a passion for measuring data Goals / KPIs Website visits Qualified Sales Inquiries Social Media followers and interactions Improve our overall brand recognition Additional information $15-25 per hour (we anticipate this position being outside the USA, fully virtual) This position has no supervisory responsibility.
This job operates in a professional, casual dress, office environment. This role routinely uses standard office equipment such as computers, phones, printers, and filing cabinets.
The physical demands are typical of office work with a computer. Assessment Systems is an Equal Opportunity Employer. Assessment Systems is an E-Verify participating employer.
Employment is contingent upon a successful background check. Powered by JazzHR
Digital Marketing Coordinator (LatAm preferred)
Plan, execute, and manage all digital marketing, including SEO, SEM, website content, email marketing, and social mediaWork with and manage our team of product experts and industry thought leaders to expand our digital presenceMeasure and report performance of all digital marketing campaigns, and as...
Digital Marketing Coordinator (LatAm preferred)
Summary Objectives Plan, execute, and manage all digital marketing, including SEO, SEM, website content, email marketing, and social media Work with and manage our team of product experts and industry thought leaders to expand our digital presence Measure and report performance of all digital market...
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