Sr Manager, Website Insights & Analytics

About This Role

The Senior Manager, Website Insights & Analytics is responsible for driving US business performance via digital marketing insights & analytics.

The role will measure and analyze digital website data to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations.

The individual will partner closely with US Marketing, US AA&O, and creative agencies to develop data-driven insights and analysis.

The scope of this role is patient and healthcare professional digital insights, across all Biogen brands in the US.

What You’ll Do

• Deliver data-driven insights to proactively inform strategic and tactical decision making across all channels that drive to web within Biogen’s digital ecosystem
• Perform rigorous customer engagement analyses to uncover customer journey insights, identify content optimization opportunities to inform : Overall brand planning , Website optimization / UX design , and Paid media optimization
• Manages digital analytics, insight generation, digital best practices, web strategy for all BIIB US
• Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
• Collaborates with marketing product managers, AA&O team members, various other BIIB teams, and agency partners to understand key business questions and marketing objectives
• Demonstrated strategic thinker that brings thought leadership and guidance toward developing websites that support the customer lifecycle
• This work involves personally initiating and conducting analyses, collaborating with the internal AA&O team to conduct analyses, and directing digital engineering services on tagging to deliver in performing analyses to support monthly, quarterly, and ad-hoc deliverables.
• Partner with AA&O Operations and third-party vendors / agencies to define digital measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs

Who You Are

You are enthusiastic about analytics, relishing the challenge of evaluating the efficiency of marketing promotions. Your excellent presentation skills are matched by your enjoyment of dialogues with marketing partners.

Qualifications

Required Skills

• Bachelor’s degree required / Master’s preferred
• Minimum 7 years of experience working in a digital web marketing analytics role with expertise in Adobe Analytics
• Depth of experience with website analytics, digital media analytics, and digital web strategy required. Must be able to leverage digital data to inform and guide media and digital marketing strategy
• Depth of experience with digital measurement approaches (primarily website and media) required
• Depth of experience supporting strategy and analytics for major digital marketing channels (e.g. search, display, social, website) required
• Strong analytical and quantitative skill set.
• In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills : strong oral and written communication skills with both technical and non-technical audiences;
• ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset;

aptitude for, and enjoyment of, working in teams

• Robust project management and cross-functional coordination skills
• Familiarity with data warehouse mining / reporting and data manipulation tools (e.g. SQL, SAS, R, Power BI, Tableau)
• High intellectual curiosity, that can proactively identify and lead analyses that yield actionable insights
• Excellent strategic thinking capabilities with the expertise to synthesize large amounts of information and logically structure PowerPoint deliverables
• Strong communication skills
• Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
• Strong computer aptitude and ability to learn systems quickly

Preferred Skills :

Biotech / pharma experience preferred, but not required

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact.

Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.

Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply.

Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.

We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.

Biogen is an E-Verify Employer in the United States.