Job Description
Job Description
Job Title : Marketing Agent
Location : Santa Ana, CA
Job Summary :
We are seeking a creative, analytical, and results-oriented Marketing Agent to join our team. The Marketing Agent will develop and implement strategies to promote our brand, increase customer engagement, and drive sales across various platforms.
This role is ideal for a candidate with a strong understanding of digital and traditional marketing channels, a passion for data-driven decision-making, and a knack for crafting compelling messages that resonate with our target audience.
Key Responsibilities :
- Develop and Execute Marketing Campaigns : Create and launch marketing campaigns across digital, social, and traditional channels to support company goals, including brand awareness, lead generation, and customer acquisition.
- Market Research : Conduct market research to identify trends, customer needs, and competitive activity. Use findings to refine marketing strategies and messaging.
- Data Analysis : Monitor, track, and analyze marketing campaign performance. Generate insights to optimize campaigns and report key metrics to the management team.
- Collaboration : Work closely with sales, product, and design teams to ensure marketing strategies align with overall company objectives and that materials are cohesive and on-brand.
- Customer Relationship Management (CRM) : Manage and update customer databases and assist in customer segmentation and targeted outreach efforts.
- Event Planning : Coordinate and participate in promotional events, trade shows, and other marketing initiatives to represent the brand and connect with potential clients.
Required Skills and Qualifications :
- Proficiency in marketing software (e.g., HubSpot, Google Analytics, etc.) and CRM tools.
- Strong understanding of SEO, PPC, social media, and email marketing.
- Excellent verbal and written communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creativity with a strong eye for detail and brand consistency.
Job Posted by ApplicantPro
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