Product Marketing Manager (Sinks)

Product Marketing Manager (Sinks)

The Company

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE : ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful.

They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.

S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

The Product Marketing Manager owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for the Sinks product category.

Reporting to the Sr. Director, Product Marketing, this strategic Marketer collaborates with cross-functional teams to create effective marketing campaigns and develop product positioning strategies.

Position must be able to travel up to 25%.

Responsibilities :

Develop brand roadmap for the Sinks business unit, including brand positioning, value proposition, naming strategy, sub-brand, and tier strategy.

Owns marketing growth plan for the Sinks business unit and corresponding product categories with insights from product management, channel marketing and sales.

Accountable for new product development launch plan.

Responsible for brand trademark process with business unit.

Incorporates competitive positioning into overall strategy, including benchmarks, fighter sheets, new product launch awareness, and market trends.

Defines key customer persona profiles, including messaging and key performance indicators, with input from channel, vertical and digital marketing.

Sets product strategy for Creative team and provides direction on product focus.

Qualifications :

Bachelor’s degree in marketing, business or related field required

8+ years of experience in product, channel or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches

Experience working in a cross functional environment with engineering, operations, marketing and sales

Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards, as well as challenge the status-quo

Self-reliant and results oriented; Works independently with minimal direction, driven, high sense of urgency, takes initiative, gets the job done. Deadline oriented.

Exceptional interpersonal and presentation skills essential to interact effectively with all organization levels

Ability to be a team player. Projects and programs require substantial cross-functional work within the Company.

Absorbs information quickly; classical marketing analytic skills, i.e., consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness evaluations

Must be an intent listener and a persuasive communicator. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools.

Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations.

Strong prioritization, organization, and project management skills

Flexibility : Ability to pivot quickly based on dynamic market changes. Ability to work with changing priorities.

Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe

Travel up to 25%

Total Rewards and Benefits

Competitive Salary

Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance

Matching 401(k) Contribution

Health Savings Account

Up to 3 Weeks Vacation

12 Paid Holidays

Annual Bonus Eligibility

Educational Reimbursement

Matching Gift Program

THIRD PARTY AGENCY : Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.

Equal Opportunity Employer Minority / Female / Disability / Veteran

Zurn Elkay Water Solutions Corporation

What happens when two remarkable sustainability leaders come together as one?

A sustainability powerhouse is born, making a splash in the markets they serve and saving the planet one innovative installation at a time.

In early 2022, Zurn Water Solutions Corporation, a market leader in smart, sustainable water solutions, and Elkay Manufacturing, a commercial drinking water solutions leader, agreed to combine their two exceptional firms to become a single water solutions powerhouse.

Together, the combined company offers a comprehensive package of innovative, sustainable, specified, engineered water solutions and sustainable plumbing products that provide water safety, water quality, and water conservation through critical service environments, while delivering total building solutions for new construction and retrofit applications around the globe.

Our innovative solutions enable customers to advance their ESG initiatives and reduce operating costs while providing students, patients, patrons, and people within public and private spaces a safe, clean environment and access to fresh, pure, potable water the essence of life itself.

What makes Zurn Elkay Water Solutions Corporation special is our people and our culture.

While playing a leading role in sustainability and water access are remarkable, what makes Zurn Elkay’s story so compelling is the alignment of the two well-respected companies with powerful legacies and a combined 224-year company history and shared values and cultures where people matter most.

Sustainably inspired, the company has a deep commitment to Diversity, Equity & Inclusion, water, and environmental stewardship, and giving back to the communities where we live, work and play.

Our powerful legacy of caring and commitment is made possible by the exceptional people that embody Zurn Elkay’s values.

We are looking for innovative, energetic people who want to help solve tomorrow’s challenges today. Our Total Associate Engagement core value means we work hard to ensure our associates have opportunities to grow and an inclusive culture in which to thrive.

From formal training to on-the-job development and exposure to new businesses, when you join Zurn Elkay, you will join a collaborative organization that will give you opportunities to thrive and grow.