Coordinator, Marketing - Academic Program Marketing

Category : Staff Subscribe : Department : Academic Program Marketing Locations : Bowling Green, KY Posted : Aug 8, 2024 Closes : Open Until Filled Type : Full-time Ref.

No. : 997101 Position ID : 179746 Share

About Western Kentucky University :

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities.

Founded in 1906, WKU is the second largest undergraduate institution in the Commonwealth of Kentucky with approximately 15,035 students (29% first generation, 18% underrepresented minority) and just over 2,500 faculty and staff employees.

Western Kentucky University is committed to empowering its campus community to embrace diversity by building equitable and inclusive learning, working, and living environments.

At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our diverse and evolving communities.

Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents.

Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home.

Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success.

We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life.

Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided.

Learn more about WKU and Bowling Green at wku.edu / about.

Job Description : Position Summary

Position Summary

The Coordinator position within Academic Program Marketing at WKU is responsible for strategizing, developing, and implementing marketing plans for academic programs.

This includes integrating digital ads, website development, email campaigns, and print design into strategic marketing plans.

The role plays a critical part in supporting the mission of Academic Program Marketing, which aims to provide marketing and recruitment resources to WKU Academic Programs.

The primary goal of all efforts is to increase prospective student inquiries and ultimately enhance student matriculation, all while preserving the institution's brand integrity.

This position reports directly to the Director, Academic Program Marketing.

Primary Duties and Responsibilities

The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institution needs.

• Supports the mission of Academic Program Marketing to develop and provide marketing and recruitment resources to WKU Academic Programs to increase prospective student inquiries and ultimately matriculation.
• Develops unique comprehensive marketing plans for academic programs and manages their timelines for maximum effectiveness.
• Develops and implements digital marketing campaigns that incorporate SEO, social media platform features, digital advertising strategies, and video campaigns.
• Creates graphics, email templates and various print marketing materials as needed to fulfill marketing plans.
• Works with program coordinators to design and maintain the integrity and content of academic program websites.
• Supports academic departments with converting program information into readable, easy-to-understand written content for maximum prospective student reach.
• Maintains communication with academic program coordinators regarding project progress to maintain collaboration.
• Records data including reach, spend, and outcomes of all projects to monitor effectiveness of marketing efforts.
• Serves as CRM outreach liaison for Academic Programs including email and SMS management.

Requirements :

• Bachelor's degree in graphic design, print advertising, advertising, marketing, public relations, web design, business, professional writing, or a related field
• Minimum of one year of experience in a professional team environment (i.e. giving and receiving feedback, working together to accomplish goals, and project collaboration)
• Strong writing and copywriting skills
• Proven website design capabilities
• Demonstrated expertise in design software
• Knowledge in content management systems and basic HTML
30+ days ago