Manager, Digital Marketing

Position Summary :

The Walmart US eCommerce team builds products that allow Marketplace sellers to easily connect with Walmart’s customers worldwide.

We are seeking a highly motivated and experienced individual to join our dynamic team at Walmart Marketplace. As the Sr.

Manager of Marketing Strategy, you will play a pivotal role in driving the development and execution of innovative marketing strategies to enhance our brand presence and drive revenue growth.

In this role, you will collaborate across Strategy, Analytics, Product, and Business to set the vision of and build the strategy for expanding the Walmart Marketplace to our global customers.

Obsessing about Marketplace expansion is at the heart of this role as you create new strategies for both seller and customer attainment.

You will be focused on expanding eCommerce to worldwide customers while helping sellers to increase their sales while minimizing their costs.

You will drive the strategy and execution of B2C marketing plans in key markets in support of business unit growth. This is a priority, high-impact role that will work with Business to understand business needs and translate those into marketing strategies that help us achieve goals.

The individual in this role will be skilled at engaging and communicating to senior executives across multiple domains, as well as engaging at a detailed level across product management, strategy, analytics, and GTM teams.

Responsibilities :

• Develop and implement comprehensive marketing strategies aligned with business goals to increase customer acquisition, retention, and overall market share.
• Conduct market research to identify trends, customer needs, and competitor activities, translating insights into actionable plans.
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns, including launches, promotions, and advertising initiatives.
• Utilize data analytics to measure the effectiveness of marketing campaigns, track key performance indicators, and provide insights for continuous optimization.
• Manage and allocate marketing budgets effectively, optimizing ROI and ensuring cost-efficient use of resources.
• Build and maintain strong relationships with key stakeholders across Business, Strategy, Analytics, and Product.

You’ll sweep us off our feet if :

• You combine creative thinking with analytical thinking.
• You are highly collaborative with the ability to build relationships & influence cross-functionally.
• You are endlessly curious with the ability to deal with ambiguity & remain agile as business priorities shift.
• You know how to guide a strategy all the way through to meaningful results for the customer and our business.
• You enjoy building plans and understand how to measure them.
• You are an effective communicator and able to take complex subject matter and distill it to clear, meaningful actions and insights.
• You have high standards and help encourage excellence across your peers and partners.
• You have a preference for a fast-paced, entrepreneurial environment.

Minimum Qualifications :

• 7+ years marketing experience.
• 2+ years of experience in Retail Analytics, Digital Analytics, or eCommerce Analytics.
• Prior experience managing full funnel campaigns across multiple channels (i.e. social media, influencer, out of home).
• Prior supervisory experience within marketing.
• Prior experience partnering with creative, operations, product & analytics teams.
• Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.

Live our Values :

Culture Champion : Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability;

maintains and promotes the highest standards of integrity, ethics, and compliance.

If you think you are the right match for the following opportunity, apply after reading the complete description.

Servant Leadership : Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.

Embrace Change : Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking;

and exhibits resilience in the face of setbacks.

Deliver for the Customer : Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans.

Focus on our Associates : Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team;

embraces diversity in all its forms; and actively supports diversity goal programs.

The annual salary range for this position is $96,000.00-$186,000.00. Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include stock.

Primary Location : 10500 Ne 8Th St, Bellevue, WA 98004, United States of America

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