The Direct Marketing Strategist will work closely with prospects, clients, and internal teams to identify business challenges and opportunities where direct marketing can be leveraged to drive results.
This role is responsible for developing comprehensive direct marketing strategies across various channels, including direct mail, email, SMS (text messaging), and digital 1 : 1 marketing.
The strategist will monitor campaign performance, provide insights for optimization, and evolve the strategies based on data.
Responsibilities :
- Collaborate with clients and internal teams to identify business needs that can be addressed through direct marketing strategies.
- Develop and define strategies for direct marketing campaigns, leveraging a combination of direct mail, email marketing, SMS, and digital 1 : 1 tactics.
- Partner with project managers and client services managers to guide the execution of direct marketing campaigns, ensuring alignment with the overall strategy.
- Conduct market research and audience analysis to inform campaign strategies and segmentation approaches.
- Create data-driven strategies for acquisition, retention, and reactivation programs.
- Monitor and analyze campaign results, generating insights to make data-driven adjustments and optimize future initiatives.
- Stay current on industry trends, tools, and best practices, particularly in direct mail, email, SMS, and personalized digital marketing.
- Provide strategic recommendations to cross-functional teams, ensuring that direct marketing programs align with broader marketing strategies.
- Serve as a subject matter expert for clients, offering thought leadership on direct marketing best practices and trends.
Requirements
- Advanced knowledge in direct marketing, with specific expertise in direct mail and familiarity with email marketing, SMS, and digital 1 : 1 strategies.
- Strong understanding of how to leverage data to create targeted, personalized marketing programs.
- Proven experience developing and optimizing direct marketing campaigns across multiple channels.
- Excellent analytical skills with the ability to interpret data and make data-driven recommendations.
- Strong collaboration skills, with the ability to partner effectively with project managers and client services teams to execute campaigns.
- Exceptional communication and presentation skills, with a client-first mentality.
- Knowledge of CRM systems, marketing automation platforms, and direct marketing tools.
- Experience in agency settings, managing multiple client accounts.
- Knowledge of consumer behavior, audience segmentation, and lifecycle marketing strategies.
- Familiarity with industry regulations and compliance around direct marketing (e.g., CAN-SPAM, GDPR, etc.).
Direct Marketing Strategist
The Direct Marketing Strategist will work closely with prospects, clients, and internal teams to identify business challenges and opportunities where direct marketing can be leveraged to drive results. This role is responsible for developing comprehensive direct marketing strategies across various c...
AI Content Writer
Are you an experienced English writer who would like to lend your expertise to train AI models?</strong></p><p><strong>About the opportunity:</strong></p><ul><li>Outlier is looking for talented writers with fluency in English to help train generative a...
Website Digital Marketing Specialist
Builds and socializes a digital marketing capabilities roadmap, clearly articulating needed sequencing and dependencies, gaining alignment with business marketing stakeholders. Develops processes to measure and report digital campaign effectiveness. Working knowledge of website technologies, marketi...
Graphic & Trade Marketing Specialist, Wine & Spirits
The Wine and Spirits Graphic & Trade Marketing Specialist role provides an excellent foundation for. The role is responsible for developing and creating graphic design materials for the Marketing and Sales team. Delivers production-ready artwork or assets for a variety of print and digital materials...
Marketing Assistant
We are currently seeking a select few to fill our Marketing Assistant role. We are looking for a Marketing Assistant who can assist our team at the baseline of performance and lead them to utmost success!. Responsibilities of the Marketing Assistant:. Learn marketing and brand strategy techniques by...
Assistant Marketing Director
We set ourselves apart by providing Assistant Marketing Directors with:. Social Media Marketing (FB, Insta, videos & graphic design). ...
Marketing Associate - State Farm Agent Team Member
As a Marketing Associate for Wilson White State Farm, your creativity, and strategy promote the continued growth of our agency. Sales experience (outside sales or inside sales representative, retail sales associate, or telemarketing) preferred. Your diversified marketing shapes our brands public ima...
Marketing Coordinator
To further grow our business in the Americas region, we are looking at our office in Greer, South Carolina for a motivated and talented Marketing Coordinator. Create a yearly marketing plan in cooperation with the headquarter marketing including projects, activities and budget. Develop, adapt and im...
Interior Design Project Manager (COMMERCIAL)
We are seeking an accomplished Senior Project Manager/Designer to lead our prestigious projects. About the Company for the Senior Project Manager/Designer:. Senior Project Manager/Designer Overview:. Key Responsibilities for the Senior Project Manager/Designer:. ...
Senior Project Manager
Lead the execution of medium-size and/or complex to large projects and ensure that all related activities are performed in accordance with ABB policy, relevant cyber security regulations and standards, contractual agreements, quality standards, health, safety & environment requirements, financial ta...