Retention Specialist

Job Description

The Washington Post is seeking a Retention Specialist to join its subscription marketing team. In this role, you will execute strategies to enhance subscriber retention.

You will play an important role in enhancing customer experiences and maximizing retention by collaborating with the product and the Retention Manager to test and improve onsite flows and marketing journeys for subscription cancellation, reactivation and pricing strategies.

You have a keen attention to detail and possess a versatile skill set that combines technical, creative, and analytical abilities.

You will collaborate closely with product, analytics, and brand marketing partners to execute on the retention marketing strategy across all channels.

This role reports to the Retention Manager.

Motivation

• Contribute to The Post's mission of becoming the world's leading news organization.
• Drive data-driven decision-making to support digital marketing strategies.
• Participate in a collaborative, inclusive, and innovative team environment that encourages open communication, continuous learning, and mutual support.

Responsibilities

• Collaborate with product and Retention Manager to enhance customer experiences by testing and optimizing onsite flows to maximize retention.
• Create proactive retention campaigns across onsite, app, email, and paid media channels, focusing on end-of-lifecycle communications.
• Implement engagement strategies to reduce dormant subscribers.
• Partner with the Data Science team to improve retention models and test pricing strategies.
• Support A / B testing initiatives to refine segmentation tactics, design choices, and pricing strategies across the site, emails, apps, and paid campaigns.
• Monitor campaign performance, analyze data, and create reports to demonstrate ROI and program effectiveness.
• Use data insights to inform and enhance digital marketing strategies.

Qualifications

• 2+ years of experience in digital marketing, customer communications, or customer engagement, preferably with subscription-based business models.
• Strong project management and interpersonal skills with the ability to balance rigorous attention to detail with swift execution.
• Demonstrated technical aptitude with expertise in multiple marketing tools.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey :

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is :

64,300.00 - 96,500.00 USD Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements.

This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating.

That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post . We are now hiring the next innovator - how will you Impact Tomorrow ?

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