Director, Lifestyle & Field Marketing (Onsite)

Overview :

The Director, Lifestyle & Field Marketing will collaborate with leadership to develop and drive lifestyle strategies. This role will drive the execution and oversee the day to day management of partnerships and events across the US to elevate Weedmaps brand, awareness and consumer consideration.

The impact you'll make :

• Manage,assess risk, oversee logistics (permitting, shipping, ROS, load-in / out, set-up / strike-down, merchandising, staff management), pre and post event reporting.
• Work with leadership to develop and drive Lifestyle strategies for Weedmaps
• Drive the execution, and oversee the day-to-day management of partnerships and events.
• Elevate Weedmaps brand, awareness and consumer consideration through mixed lifestyle focused partnerships & programs
• Procure, develop and activate 360-degree programs that effectively meet Weedmaps marketing strategy : Live Entertainment, Lifestyle, Experiential, Content Creators
• Cultivate and manage Weedmaps influencer / tastemaker programs for brand utilization
• External unsolicited partnership opportunity assessment, negotiations and execution
• Research and monitor national emerging lifestyle opportunities.
• Drive Weedmaps collaborative strategic partnership programs within multiple categories i.e : Entertainment, Fashion, Cause and Creative worlds.
• Provide lifestyle focused brand management oversight.
• Brainstorm and implement event plans and concepts.
• Manage all aspects of event production including : agreement negotiation and execution, planning and project management, budgeting and invoicing, vendor negotiation
• Monitor and analyze market trends, competitor activities, and consumer insights to identify opportunities and enhance brand positioning.
• Collaborate with the regional marketing teams to adapt and localize national marketing plans according to regional requirements and market conditions.
• Oversee the development and execution of creative strategies and programs that resonate with the national target audience.
• Allocate and manage the national marketing budget, ensuring optimal utilization of resources and alignment with financial objectives.
• Foster strong relationships with key stakeholders, including regional marketing teams, cultural and events departments, and strategic partners.
• Evaluate the ROI of marketing initiatives, partnerships, and events to drive continuous improvement and maximize marketing effectiveness.
• Develop and implement a comprehensive event strategy aligned with the company's objectives, ensuring that events are strategically positioned to maximize brand visibility and generate business opportunities.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to conceptualize and design innovative event experiences that engage attendees and reflect the company's brand identity.
• Oversee end-to-end event production, including budgeting, timeline management, vendor selection and negotiation, logistics coordination, and resource allocation.
• Ensure that all events comply with applicable cannabis industry regulations, including licensing, permits, and security protocols.
• Team Leadership : Manage a team of event production professionals, providing guidance and support throughout the event planning and execution process.
• Establish and maintain relationships with event-related vendors and suppliers, negotiating contracts and managing partnerships to ensure quality, cost-effectiveness, and compliance.
• Oversee on-site event logistics, including set-up, registration, audio-visual needs, catering, and overall event flow, ensuring a seamless and exceptional attendee experience.
• Collaborate closely with internal and external stakeholders, including industry partners, sponsors, and exhibitors, to identify opportunities for collaboration and partnership at events.
• Work with the operations team to analyze event success metrics, gather feedback, and provide post-event reports to assess the effectiveness of event strategies, identify areas for improvement, and share key learnings with relevant teams.
• Stay informed about industry trends, regulations, and best practices in event production and the cannabis industry, actively participating in industry conferences and networking events.
• Hire, train, motivate, manage, and evaluate staff across the US
• Define appropriate marketing goals and KPIs for the and regularly report on progress and performance.
• Lead and manage regional marketing managers to ensure effective implementation of marketing plans and campaigns.
• Willing to travel up to 30% of time.

What you've accomplished :

• Effective communication and negotiation skills, with the ability to build strong relationships with internal and external stakeholders.
• Demonstrated problem-solving skills and ability to make sound decisions under pressure.
• Proficiency in event management software and tools.
• Flexibility to travel and work outside of regular business hours as required by event schedules.
• 7-10 years of experience in marketing, lifestyle and brand partnerships
• Positive attitude, enthusiasm, high energy, and a passion for excellence
• Results-driven orientation, superior client management skills, excellent follow-up and follow-through
• Independent self-starter who can get up and running quickly
• Relevant college degree required or equivalent work experience
• Excellent written and verbal communication, facilitation, and interpersonal skills.
• Excellent project management skills.

Bonus Points :

• Relationships within entertainment, art, sports, hype, fashion, tech & cause and overall Lifestyle categories strongly preferred
• Experience and passion for affecting culture change.
• Passionate / positive about the cannabis culture and movement.
• Experience working in the cannabis tech industry.

The base pay range for this position is $155,000 - $194,000 per year.

2024 Benefits for Full-Time, Regular Employees :

• Physical Health benefits : Medical, Dental & Vision :
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits :
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment / 529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning / fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.

The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov / E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state / local laws, unless the accommodation presents undue hardship.

Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.