Description
Position at CMI Media Group
CMI Media Group is a leading marketing and advertising agency committed to delivering exceptional analytics and insights services to our clients.
We are seeking a strategic and experienced Director, Digital Marketing Analytics to join our dynamic team. This role will play a pivotal part in overseeing the strategic alignment of measurement and analysis plans, leading a team, and driving innovation in the field.
Primary Responsibilities :
- Oversee the strategic business alignment of measurement / analytics on behalf of clients
- Execute, manage, and deliver best-in-class measurement to inform media buying and planning that pushes innovation, improves efficiency, and meets KPIs (Key Performance Indicators) to drive business impact
- Provide analytical leadership in cross-channel measurement and clearly explain complex ideas to various audiences
- Utilize data to drive media performance by informing media plans and optimization strategies
- Take lead on analytics focused initiatives and act as a subject matter experience for assigned clients
- Develop solid relationships with cross-functional CMI Media Group teams and client business partners
- Partner with Analytics leadership to develop and refine the strategic and analytical services roadmap
- Manage, mentor, and develop direct reports to grow them to the next level in their career
- Help team members organize and plan the work (project management), prioritize based on needs, monitor productivity.
Qualifications :
- 7+ years of analytics experience. Either an MA in statistics / business analytics / similar or a BA with experience research / digital
- 5+ years' experience managing team(s), preferably in the marketing / media analytics space
- Strong team player and interpersonal skills with proven ability to work with cross-functional teams
- Strong presenter with persuasive communication skills and ability to confidently discuss results with all levels
- High level of comfort with data combined with proven analytics optimization experience
- Experience with digital campaign measurement and optimization. Direct experience with online direct marketing or online media performance analysis.
- Strong organizational and project management skills. Experience managing and coordinating multiple projects across internal teams.
- Strategic, analytical, and creative thinker who can drive detail-oriented execution with excellence.
- Experience and / or education in Pharma a plus. Experience working within agency a plus
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