Audience Development Manager, Newsletters & Messaging.

About BuzzFeed

BuzzFeed (Ticker : BZFD) is home to the best of the internet. Across food, news, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, buy, & obsess over next.

Born on the internet in 2006, BuzzFeed is committed to improving it : providing trusted, quality, brand-safe news & entertainment to hundreds of millions of people;

making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. We'll continue to recruit the best founders & creators to join us in this mission, with more additions like HuffPost to come.

Business Area : Content

Job Category : Editorial

Salary : $94,- $110, USD

Union Status : Non-Union

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

The Role

BuzzFeed is seeking a seasoned Newsletter & Messaging Manager to join our Audience Development team & help us revamp our strategy with a focus on loyalty & retention.

The ideal candidate will be eager to initiate a fresh approach to newsletters & messaging & be willing to lead an aggressive new strategy toward retention marketing & loyalty.

They will possess sharp editorial & marketing acumen along with technical skills that will allow them to execute a campaign & then measure its effectiveness.

This role involves managing our newsletter content strategy to ensure our messaging both engages & retains our audience.

This is a full-time hybrid position located in our New York City office.

You Will

• Spearhead the development & execution of a targeted newsletter & messaging strategy that prioritizes user retention & loyalty, aligning closely with BuzzFeed's broader content & business objectives.
• Implement cutting-edge retention techniques, including personalized newsletters & notifications, loyalty programs, & segmented messaging campaigns to boost long-term engagement & reduce churn.
• Oversee all aspects of newsletter production, from ideation to analytics, ensuring content both resonates & serves its intended purpose.
• Utilize a range of CRM tools & data analytics platforms to monitor, analyze, & report on performance metrics such as customer lifetime value (LTV), engagement rates, & retention trends.
• Work cross-functionally with the product & data teams to integrate retention insights into newsletter content strategies, ensuring a seamless user experience across all touchpoints.
• Manage potential full-time strategists or freelance contributors

You Have

• Minimum 5 years of experience in email marketing, audience development, or a closely related field, with a proven track record in driving successful retention & loyalty programs.
• Demonstrated expertise in developing & managing newsletters as a tool for customer engagement & retention.
• In-depth knowledge of CRM systems & email marketing platforms, with strong analytical skills to measure effectiveness & make data-driven decisions.
• Strategic & creative problem-solving abilities, with a focus on optimizing customer journeys & enhancing user engagement.
• An enthusiasm about experimentation & a comfort with testing creative strategies that may not always succeed but that youll always learn from.
• An understanding of the BuzzFeed style & voice, & the role it plays in our relationship with our audience.
• Excellent communication & collaboration skills, capable of working effectively with cross-functional teams & influencing senior stakeholders.
• Strong leadership skills with experience in building & leading high-performing teams.

If you need assistance or an accommodation due to a disability, you may contact us at . Requests received for non-disability related issues, such as following up on an application, will not receive a response."

Life at BuzzFeed

We celebrate inclusion & are committed to equal opportunity employment. We are proud to be an equal opportunity workplace.

All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect :

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, & more
• An attractive & equitable compensation package, including salary.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym & wellness discounts, & much more.
18 days ago