Social Media Team Lead - Volunteer Position

Role : Social Media Squad Lead

Branch : Marketing Branch

Pack : Digital Marketing Pack

Team : Social Media Squad

Reports to : Digital Marketing Pack Leader

Location : Remote

Hours Required : 10 Hours

Compensation : Volunteer

Role Mission : To lead and oversee the Social Media Squad for the Rescue, ensuring timely posts that highlight our mission, gathering team feedback to enhance engagement, and monitoring analytics to continuously improve our outreach and impact.

Summary : The Social Media Squad Lead is responsible for maintaining and managing all social media platforms, ensuring that content is consistently and accurately posted to reflect the Rescue’s mission and activities.

This leader will guide the Social Media team, fostering collaboration and gathering valuable feedback, collaborating with the Digital Marketing Pack Leader and the Chief Marketing Officer (CMO) to successfully execute the Rescue’s overall marketing strategy.

They ensure alignment with broader marketing goals while keeping a close eye on analytics to optimize performance and engagement.

This role is critical in amplifying our message, engaging our community, and driving support for our rescue efforts.

Rescue Mission : At Path of Hope Rescue we strive to decrease the euthanasia rate of high risk dogs in the southern United States by transporting pregnant dogs and puppies to the Pacific Northwest to find adoptive homes.

We are 100% foster based and rely on volunteers and fosters to help in our mission.

Vision : Eliminating euthanasia of dogs in the South by decreasing the amount of dogs breeding unchecked. Becoming the number one dog destination’ in Spokane and capitalizing on Spokane’s love of Rescue Dogs.

Core Values : Transparency, Community, Integrity, and the Golden Rule

Culture : We love dogs. At PHR you will find people who first need to pet your dog and then will ask your name. Who expects to be invited to your dog’s birthday party and who knows that your dog obviously needs that new sweater.

We know dogs are family and should be treated that way. And we are driven by a shared passion to make sure every dog who isn’t being loved, finds their way to a family.

We care for each other and have created a community of people who love what they do.

Character Traits : Accessible

Accessible

Capable

Confident

Creative

Enthusiastic

Leaderly

Passionate

Job Description

The Social Media Squad Lead plays a pivotal role in maintaining a professional and on-brand online presence for our dog rescue, ensuring that all social media activities align with the Rescue’s mission and values.

As a key leader, this individual executes the Digital Marketing strategy across all social platforms, driving the execution of campaigns and initiatives that resonate with our audience.

They lead the Social Media Team with a focus on accountability, motivation, and continuous improvement, ensuring that each team member is engaged and aligned with the organization’s goals.

This leader also stays actively involved in current Rescue operations and needs, ensuring that our social media content accurately reflects and supports the ongoing work of the Rescue.

Collaboration is at the heart of this role, with the Social Media Team Lead working closely with the Social Media Squad to develop and refine marketing campaigns that effectively promote the rescue’s mission.

They also coordinate with other Team Leads within the Digital Marketing department, including those overseeing Email / Text, Analytics, and Paid Ads, to ensure a cohesive and integrated approach.

Beyond the Digital Marketing team, the Social Media Team Lead collaborates with other divisions of the Marketing Branch : Multimedia, Fundraising, and Events, to create comprehensive and impactful marketing strategies.

Their responsibility extends to staying up-to-date with social media trends, ensuring that content is fresh, balanced, and engaging.

By analyzing data and insights from various platforms, they refine the social media strategy, increase audience engagement, and report their findings to other teams to inform broader marketing decisions.

Additionally, they develop and implement A / B testing campaigns to optimize content performance and drive continuous improvement.

Hard Skills

Analytics

Content Strategy

Editing

Leadership Skills

Soft Skills

Aesthetics

Attention to detail

Communication

Confidence

Creativity

Cultural Competency

Dependability

Leadership

Openness to feedback

Planning

Self-motivation

Task delegation

Team building

Time management