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Director of Programmatic Marketing

VirtualVocations
Burbank, California, United States
Full-time

A company is looking for a Director of Programmatic to lead their Programmatic division and drive client performance.Key Responsibilities : Develop and implement a comprehensive programmatic strategy aligned with business objectivesOversee execution, optimization, and reporting of programmatic campaigns for maximum ROILead and mentor a team of programmatic strategists, fostering a high-performance cultureRequired Qualifications : 5+ years of experience in programmatic advertising, with at least 3 years in a leadership roleProven track record in managing high-performance programmatic campaigns in the B2B tech / SaaS spaceDeep knowledge of the programmatic ecosystem, including DSPs and ad exchangesStrong analytical skills, proficient in campaign analysis toolsExperience in communicating with C-Suite executives during key account interactions

1 day ago
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