Senior Paid Search Analyst

WHO WE ARE

Direct Agents is an independent, growth marketing consultancy at the intersection of technology and human ingenuity

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more

WHAT SETS UP APART

Fast Tracked Professional Growth

2x speed for individual learning and career development

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership.

Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth.

Some of the opportunities you’ll have to thrive as a thought leader include :

• Access to Cutting-Edge Practices : Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon
• Best-in-Class Tech Stack : Work with top-tier tools like Segment, mPartical, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom and more ensuring you have the resources you need to excel in your role
• Innovative Solutions : Dive into exciting growth areas like MMM, CTV, Social Commerce, Retail Media and emerging technologies, backed by our commitment to continuous innovation
• Future Forward AI : Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots
• Personalized Career Development : Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success
• Continuous Learning Opportunities : Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management
• Strategic Problem Solving : Contribute to strategic roundtable discussions where your ideas and insights can directly impact the agency’s approach to challenges and opportunities
• Inclusive Marketing Initiatives : Be a part of our marketing initiatives shaping our POV content, videos, and company social platforms to showcase your expertise
• Industry Recognition : Leverage our support to seize speaking and award submission opportunities across renowned industry publications like Media Post, Digiday and more

HOW YOU’LL MAKE AN IMPACT

As a Senior Paid Search Analyst at Direct Agents, you will be a key driver in the success of developing performance-driven campaign strategies and refinements for clients.

Your analytical and innovative mindset, alongside your passion for continuous learning, will be key in prioritizing a results-oriented approach and contributing to our agency's ongoing success.

Key Responsibilities

Campaign Management and Execution Engage with diverse clients and industries, including e-commerce, entertainment, and mobile apps.

Oversee the daily execution of paid search initiatives to drive revenue, sales, and user engagement. Maintain effective cost per acquisition (CPA) or return on ad spend (ROAS).

Client Understanding and Business Impact Conduct comprehensive research to understand client business models, products / services, and sectors.

Create and manage campaigns that enhance business profitability and promote growth. Work with business development to audit and develop custom pitches.

• Communication and Collaboration Collaborate closely with the search team to ensure effective campaign management. Maintain direct client interaction to communicate campaign outcomes, strategies, challenges, and requisites.
• Data Analysis and Decision-Making Utilize analytics data to establish a robust foundation for campaign strategies and enhancements.

Make data-driven decisions to optimize campaign performance.

• Omni-Channel Strategy Development Collaborate with different channel teams to develop successful omni-channel strategies.
• Technology Utilization Master proprietary DA technologies and tools to enhance campaign efficacy. Streamline day-to-day operational efficiencies through technology utilization.
• Leadership Help train and guide a team of analysts.

YOUR BACKGROUND

• 2+ years of experience in Search Marketing, preferably with b2b / e-commerce / entertainment / direct response clients
• Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math
• Excellent analytical and problem-solving skills
• Ability to prioritize tasks, multitask, and manage time efficiently
• Possess a "big picture" perspective, but are immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Having an expert understanding of customer acquisition and direct response online marketing is a big plus
• Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus

OUR AWARD WINNING PEOPLE FIRST CULTURE

6x Winner of Crain’s Best Places to Work (2018 - present)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

Hybrid at Direct Agents is about :

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

Our company hybrid schedule requires a minimum of 3 days / week in office. The beginning week of each month follows a 4-day schedule for our Team Collaboration Week .

ESSENTIALS AND PERKS

• A competitive salary of $75,000 - $95,000, depending on experience, with annual compensation reviews based on performanceBi-annual bonus pay based on company and individual performance
• Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that
• Health, dental, vision, and mental health benefits including access to providers like : One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time PTO : 15 - 24 days / year depending on seniority and tenureSick / Safe Leave : 7 days / yearYour birthday is a day off! Paid Parental Leave : up to 12 weeks depending on seniority and tenureSummer Fridays : Half day schedule from Memorial Day through Labor Day
• A new MacBook Pro laptop for ease of work in office or remotely
• A newly built and sun drenched penthouse office with incredible views over Flatiron Our Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron DistrictEach team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
• Access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including Field Day’ and our annual themed Holiday party extravaganza
• Dog friendly office!
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here.

Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.

Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.