Job Description
What You’ll Do :
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels.
The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.
Responsibilities :
- Gather research necessary to build a new campaign
- Assist the manager in gathering necessary data for plan development
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for trafficking approved plan
- Monitor and maintain campaign budgets, pacing and bid adjustments
- Active monitoring and management of performance and competitive landscape
- Monitor and optimize paid search performance to meet business objectives
- Develop and implement optimization recommendations and / or testing plans
- Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
- Pull and analyze data to inform campaign reporting and helping to build insights
- Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
- Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
- Work closely with manager to establish priorities and manage workload
- Timely delivery of all work
- Stay informed on search industry trends and new tools and ad formats
- Successful completion of training programs and requisite certifications
- Foster strong relationships with internal teams and client groups
Qualifications
Qualifications :
- Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 6+ months of experience in bid management, paid search campaign development / management / optimization with the use of leading search platforms
- Strong analytical thinking and mathematical skills and an ability to manage data
- Understanding of Search PPC and digital display advertising
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
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