Job Description
What You’ll Do :
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels.
The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.
Responsibilities :
- Gather research necessary to build a new campaign
- Assist the manager in gathering necessary data for plan development
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for trafficking approved plan
- Monitor and maintain campaign budgets, pacing and bid adjustments
- Active monitoring and management of performance and competitive landscape
- Monitor and optimize paid search performance to meet business objectives
- Develop and implement optimization recommendations and / or testing plans
- Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
- Pull and analyze data to inform campaign reporting and helping to build insights
- Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
- Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
- Work closely with manager to establish priorities and manage workload
- Timely delivery of all work
- Stay informed on search industry trends and new tools and ad formats
- Successful completion of training programs and requisite certifications
- Foster strong relationships with internal teams and client groups
Qualifications
Qualifications :
- Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 6+ months of experience in bid management, paid search campaign development / management / optimization with the use of leading search platforms
- Strong analytical thinking and mathematical skills and an ability to manage data
- Understanding of Search PPC and digital display advertising
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Senior Paid Search Analyst
As a Senior Paid Search Analyst at Direct Agents, you will be a key driver in the success of developing performance-driven campaign strategies and refinements for clients. Oversee the daily execution of paid search initiatives to drive revenue, sales, and user engagement. Paid Time Off, Birthdays, V...
Senior Analyst, Paid Search
The Paid Search Senior Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients’ business a...
Analyst - Paid Search Marketing
Paid Search ecosystem across USCM and will project manage high priority projects associated with growth of the channel. Support the execution of Paid Search channel strategies that directly connect to Enterprise priorities. Manage relationships with both internal and external partners, including leg...
Analyst, Paid Search
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. Monitor and optimize paid search performance to meet business objectives . Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build...
Digital Marketing Analyst, Paid Search Acquisitions
This role will support the operations and execution of direct response search marketing campaigns for credit card, bank, and mortgage acquisitions, with an emphasis on leading the US Personal Banking’s (USPB) media and creative QA, control process, and management of the team’s search budget. Manage ...
Senior Paid Search Analyst
Some of the opportunities you’ll have to thrive as a thought leader include: Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon Best-in-Class Tech Stack: Work ...
Marketing Intern
The Marketing Intern will be responsible for executing a detailed marketing strategy including writing newsletter copy, managing digital advertising campaigns, posting to social media, and more!We're looking for bold new thinking when it comes to how we surprise, delight, and engage without audience...
Business Analyst
IT & Telecom division is seeking a Business Analyst (BA) to be part of our Project Management Office (PMO) team. Create/revise/own analysis artifacts and deliverables such as process maps, business requirements, business rules, user stories, user workflows, use cases, user interfaces, screens, and a...
Digital Marketing Specialist & Audience Development (new York, Ny)
To develop and execute innovative digital marketing campaigns for our company and artist roster. Develop overall digital strategy and build/execute innovative campaigns to further our artists' data capture, sales, and advertising goals, and react to social analytics in order to improve the success o...
Content Marketing Manager
The Content Marketing Manager will play a crucial role in both defining and managing a structured content program, and creating and distributing technical content that represents the Axonius brand and strikes a chord with our audience. You will work closely with the entire Marketing organization to ...