Demand Generation Specialist

Job Description

Job Title : Demand Generation Specialist

Reports to : Marketing Director

FLSA : Non-Exempt / Hourly

EEO : Administrative Support Workers

Manages others : No

Location : Hybrid / Remote

Department : Marketing Department

ADP Job Code : (HR Use only)

General Job Description :

The Demand Gen Specialist, under the direction of the Marketing Director, is responsible for spearheading initiatives that significantly enhance our sales pipeline and market presence by identifying and qualifying potential leads through various channels.

Your primary focus will be on generating new business opportunities to support our sales team in achieving revenue targets.

You'll collaborate across various departments, influencing marketing strategies and organizational growth. The ideal candidate will have a proven track record in lead generation, paid acquisition through social media and paid search, excellent communication skills, and a strong understanding of marketing and sales processes.

Essential Responsibilities :

• Drive the strategy and execution for all outbound lead generation efforts, including events. Optimize automated attraction and education series to generate new leads, building and maintaining a pipeline of qualified leads and opportunities to support sales targets.
• Strategize and develop omnichannel lead generation campaigns to attract, engage, and convert new market segments , promoting annual campaigns and product / platform launches .
• Manage the planning and execution of paid digital advertising campaigns , including PPC, display, and social media advertising - including the collaboration with internal team members and external agencies and vendors.
• Serve as principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A / B testing, and campaign optimization.
• Utilize marketing automation and HubSpot tools to masterfully cultivate a rich, sustainable lead ecosystem.
• Collaborate with cross-functional teams, particularly the content team, to create compelling and relevant messages that not only inform, but inspire action amongst the target audience.
• Work closely with the Sales Assessment Consultants, Business Developers, and Customer Service teams to develop targeted lead generation campaigns and strategies.
• Work closely with the Creative team to design compelling marketing assets that drive performance of demand generation campaigns, including display ads, social graphics, email templates, landing pages, and print collateral.
• Track and report on lead generation activities, including lead quality, conversion rates, and pipeline growth, translating insights into strategic optimizations to improve conversion funnel.
• Manage and optimize the HubSpot platform to create and track campaigns, build landing pages, and manage contacts effectively.
• Stay updated with the latest outbound marketing trends and best practices, applying them to enhance marketing efforts and maintain a competitive edge.
• Research and analyze market trends, competitor activities, and customer needs to identify new opportunities for lead generation in collaboration with the Product Marketer.
• Negotiate contract renewals with vendors.
• While rare, the candidate must be able to work evenings, overtime, and weekends as necessary.
• Other duties as assigned.

Position Requirements (Skills, Knowledge, Abilities) :

Education and Experience

• Bachelor's degree in Business, Marketing, Communications, or related field.
• Proven experience (5 years) in outbound marketing, focusing on utilizing HubSpot effectively.
• HubSpot Certification (Inbound Marketing and HubSpot Marketing Software) is required within the first 90 days of hire.
• Experience in HubSpot segmenting and filtering leads and creating workflow automations.
• A deep passion for helping people of all abilities receive the tools that help them live their best lives.
• Results-oriented with a focus on achieving and exceeding targets.
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent organizational and time management skills.
• Strong written and verbal communication.
• Experience working with Microsoft Office applications (Word, Excel & PowerPoint).
• Experience with Google Analytics or an understanding of basic marketing analytics, including the use of CPC, CPA, and CPM in KPI evaluation.
• Experience working with Adobe programs.
• Capable of working well with executives, teams, and vendors.
• Team player with a positive attitude.

Core Competencies

• Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to other views; gives and welcomes feedback;
• contributes to building a positive team spirit; promotes inclusiveness, puts success of team above own interests; able to build morale and group commitments to goals and objectives;

supports everyone's efforts to succeed

Communication - Communicates effectively with supervisors, team members, and WPS colleagues through a variety of channels;

possesses strong written communication and reading comprehension skills

Problem-Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions;

works well in group problem-solving situations; uses reason even when dealing with emotional topics, people, and / or situations

• Time and Project Management - Effectively manages the workflow of deliverables for design projects; works with the project team to ensure time-effective handoff of all materials
• Collaboration and Inclusivity - Shows respect and sensitivity for cultural differences; nurtures inclusion and helps to promote diversity of thought, experiences, and ideas amongst WPS employees and products

Physical Requirements :

The physical demands described here represent those requirements that must be met by an employee to successfully perform the essential functions of this job.

Reasonable Accommodations may be made to enable individuals with disabilities to perform essential functions.)

• The employee may regularly lift and / or move up to 10 pounds and occasionally lift and / or move up to 20 pounds.
• Specific vision abilities required by this job include Close vision and Distance vision.
• The auditory / hearing abilities required by the job include hearing others using a phone or online conferencing system.
• While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
• The employee is regularly required to walk and sit for prolonged periods.
• This individual must be a responsible person, and regular attendance is required.

Hours :

This is a non-exempt position from Monday through Friday. Work hours begin and end between 9 : 00 am and 5 : 30 pm, with a one-hour break for lunch and two rest breaks.

Eight hours per day is required, and occasional overtime may be necessary per business needs.

Travel :

10-25%. Travel to the Torrance office for the occasional team or corporate event, and travel to various conferences likely.

WPS IS AN EQUAL OPPORTUNITY EMPLOYER AA M / F / V / D.

We proudly hire U.S. Military Veterans, and those qualified are encouraged to apply.

Equal Employment Opportunity is The Law. Pay Transparency Nondiscrimination Provision

WPS will consider qualified applicants with criminal histories for employment.

At this time, WPS is unable to provide visa sponsorship.