Sr. Product & Content Marketing Manager

Sr.

Product & Content Marketing Manager Location :

• Remote | Reports to : Sr.
• Director of Product and Content Marketing About the Role Grace Hill is seeking an experienced and strategic Product & Content Marketing Manager to lead product marketing and content initiatives across a diverse suite of SaaS solutions.
• In this role, you will shape messaging and positioning, develop content strategy, and drive go-to-market execution that fuels brand awareness, demand generation, customer engagement, and product adoption.
• This role requires a strong mix of strategic thinking and hands-on execution.
• You’ll partner closely with product management, sales, customer success, and the broader marketing team to ensure our solutions are effectively differentiated in the market and supported with impactful, data-driven marketing campaigns.
• This is a high-visibility, fast-paced role for a marketer who thrives at the intersection of storytelling, strategy, and execution.
• Product Marketing Develop compelling product positioning, messaging frameworks, and value propositions that resonate with target personas across the real estate industry.
• Lead go-to-market planning and execution for product launches and enhancements, ensuring alignment across product, sales, and customer success.
• Conduct market research, competitor analysis, and win / loss assessments to identify opportunities and inform strategy.
• Own and evolve key enablement resources such as buyer personas, customer journey maps, and competitive battle cards.
• Partner with sales and customer success leadership to deliver playbooks and other tools that accelerate pipeline conversion and customer retention.
• Content Creation & Thought Leadership Develop and manage content such as blogs, webinars, customer success stories, and other thought leadership materials that engage prospects and customers.
• Collaborate with subject matter experts to create engaging, educational content aligned to customer needs and market trends, positioning Grace Hill as a trusted industry authority.
• Ensure all content is optimized for SEO, GEO, digital campaigns, and multi-channel distribution to maximize reach and engagement.
• Sales Enablement & Campaign Activation Partner with Demand Generation to design and activate integrated campaigns that drive awareness, leads, and product adoption.
• Translate complex product capabilities into clear, compelling narratives for both internal and external audiences.
• Develop sales and customer enablement materials such as slide decks, brochures, one-pagers, playbooks, and other content to help accelerate pipeline conversion, renewals, and software upgrades.
• Maintain up-to-date competitive intelligence and provide tools that empower the sales and customer success teams.
• Track and report on KPIs for product marketing and content performance, using data to refine strategy and drive continuous improvement.
• Collaborate cross-functionally to ensure alignment between marketing, sales, customer success and product initiatives.
• Qualifications & Skills 5-8 years of B2B SaaS marketing experience, including at least 4+ years in product marketing or content marketing management.
• Proven track record developing go-to-market strategies and executing successful product launches.
• Exceptional storytelling, writing, and presentation skills with the ability to translate technical features into clear business value.
• Strong strategic thinking combined with hands-on ability to create and execute marketing assets and campaigns.
• Demonstrated ability to manage multiple projects, prioritize effectively, and work cross-functionally.
• Experience leading cross-functional initiatives and collaborating with senior stakeholders.
• Strong analytical skills with experience leveraging data and insights to inform marketing decisions.
• Multifamily prop-tech experience a plus Experience in category building a plus Proficiency in HubSpot, Salesforce, and marketing automation platforms.
• About Grace Hill Grace Hill provides technology-enabled performance solutions designed to help owners and operators of real estate properties enhance property performance, mitigate operating risk and cultivate top talent.
• Its industry-leading solutions, which encompass policy, training, assessment, surveys, virtual leasing and video tools, benchmarking and data-driven insights, are supported by years of real estate experience, extensive service-level expertise and outstanding customer support.
• Additionally, Grace Hill offers cutting-edge marketing solutions, such as video tours and reputation management, to improve property visibility and engagement.
• Today, over 500,000 real estate professionals from more than 2,800 companies depend on talent performance solutions from Grace Hill.
• Visit us at gracehill.com or on LinkedIn.   Powered by JazzHR