Product Marketing Manager

Position : Product Marketing Manager

Location : United States (Remote)

About LRN :

LRN is the world’s leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world’s most respected and successful brands—we’re proud to be the long-term partner trusted to reduce organizational risk and drive principled performance.

Named one of Inc Magazine’s 5000 Fastest-Growing Companies, LRN is redefining how organizations turn values into action. Our state-of-the-art platform combines intuitive design, mobile accessibility, robust analytics, and industry benchmarking—enabling organizations to create, manage, deliver, and audit ethics and compliance programs with confidence. Backed by a unique blend of technology, education, and expert advisement, LRN helps companies turn their values into real-world behaviors and leadership practices that deliver lasting competitive advantage.

About the role :

As Product Marketing Manager, you will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals. This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience.

You’ll help to drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities. Most importantly, you’ll help execute world-class go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials.

You will excel in this role if you are organized, decisive, agile, and iterative; and thrive in ambiguity and with autonomy.

Requirements

What you'll do :

• Develop and tailor product marketing plans that include country / region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America.
• Communication and Storytelling : Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers.
• Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including : fact sheets, sales slides, videos, discovery questions, talk points and emails.
• Stay up to date on the external market and competitors : Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary.
• Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision.
• Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral.
• Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP.
• Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience.
• Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions.
• Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space.

What we're looking for :

Benefits

LRN is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.