Product Marketing Manager (Fully remote)

Who We Are & What We Do :

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 250+ districts from close to 40 states, our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS / RTI; consistently demonstrating our ability to save teachers' planning / documenting time, improve outcomes of our students, and eliminate achievement gaps.

• MTSS stands for Multi-Tiered System of Supports, which is a framework that helps educators identify students’ academic, behavioral, and social-emotional strengths and challenges and provide differentiated support for students based on their needs.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission >

profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you join our team!

The Calling :

The Product Marketing Manager will build the product marketing function and will coordinate and manage Branching Minds’s go-to-market (GTM) strategies. They will enable customer-facing teams to inspire confidence when selling Branching Minds’ products and services. The Product Marketing Manager will lead product GTM meetings. They will create and maintain internal resources, including competitive battlecards, messaging and positioning resources, objection handling resources, and persona guides. They will evaluate win / loss and campaign performance and product usage insights. The Product Marketing Manager will also create solution collateral, videos, slides, and graphics using programs including Canva and Google Slides. They’ll create resources and communications tailored to regional and account details. Competitive candidates will have a mix of messaging and creative skills.

The Product Marketing Manager reports to the VP of Marketing and collaborates regularly with the Product, Marketing, Revenue, and Customer Success teams.

What You Will Achieve :

Requirements

Why We Want You :

Lucky Us If You :

(No biggie if you don’t)

Interview Process :

If we are a match, you can expect a total of 4 steps in the interview process after the initial application

Benefits

What We Offer You :

In Our Own Words, We Are...

Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable / Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion

At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment.

Our Commitment to People with Disabilities

Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at info@branchingminds.com

We are proud to be Great Place To Work® Certified™.