Director, Marketing

Summary :

The Marketing Director will play a leadership role within the In-House Agency (IHA) and is responsible for creating and executing effective marketing strategies for the Xpanse brand under the Archwell umbrella.

Expertise in the B2B business market(s) Xpanse competes in will be key in creating sound approaches to address competitive challenges, best build the brand’s presence and establish leadership and credibility.

The Marketing Director will oversee the monthly execution of the established marketing strategy, analyze market trends, results, identify product or service positioning opportunities, and strategize how to communicate Xpanse’s value proposition effectively.

The Marketing Director will collaborate with other teams, such as sales, product development, and functions within the IHA to ensure marketing efforts align with overall business goals and brand standards.

Essential Job Duties and Responsibilities :

Strong background and proven results in B2B marketing.

Perform core duties of creating, developing and maintaining a long-term marketing plan to build the awareness, differentiation and credibility of the brand and B2B technologies that compels customers to buy.

Track results and performance to further inform future deployments. Share reports / results with leadership as needed.

Ability to multitask, manage competing prioritizes and meets deadlines.

Work closely with colleagues on the IHA creative team, as well as Xpanse leadership and product teams to create specific and targeted campaigns and promotions.

Conduct market research to inform plans and partner with the Archwell strategy team to ensure alignment with go-to-market strategies.

Coordinate marketing projects from beginning to end.

Attend meetings, marketing events and conferences (as applicable).

Manage any relevant relationships with vendors.

Oversee brand marketing campaigns, once implemented.

Coordinate with all digital media contacts and ensure that the company shows up consistently.

Maintain a deep understanding of the business landscape, utilize strong analytical skills and outstanding communication skills to clearly convey approaches and strategies.

Both to business partners and teammates within the IHA.

Comply with all company policies and procedures.

Maintain regular and punctual attendance.

Other Job Duties and Responsibilities :

Performs other related duties as assigned.

Supervisory Responsibilities :

This position will not have any direct reports at the time of starting

Qualifications :

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Demonstrated superior performance track record in exceeding requirements / objectives.

In-depth understanding / Knowledge of Mortgage and Financial categories is ideal.

Expertise and knowledge in emerging technology, automation, data and AI is a big plus.

Ability to work with and develop strong, mutual working relationships with diverse partners and staff members.

Possess sharp and effective communication skills, follow through and follow-up capabilities.

Understands the importance and value of the brand’s identity, visibility, and consistency.

Training, mentoring, presenting and coaching capabilities.

Capable of performing successfully in a direct reporting relationship with matrixed relationships as well.

This position does not have any direct reports; however, strong, persuasive leadership capability is required to provide guidance and direction.

Education and / or Experience :

Bachelor’s degree in marketing or related field.

At least ten (10) years of marketing experience.

Mortgage product knowledge ideal.

Emerging technology, automation, data and AI knowledge a big plus.

Certificates, Licenses, Registrations :

None Required

Work Complexity :

Problems and issues faced are numerous and undefined, and require detailed information gathering, analysis and investigation to understand the problem.

Problems typically impact many departments. Problems are typically solved through drawing from prior experience and analysis of issues.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements.

The noise level in the work environment is usually moderate.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear.

The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.

The employee must occasionally lift and / or move up to 25 pounds.

Equal Employment Opportunity :

The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act :

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation.

Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities :

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position.

The company may change the specific job duties with or without prior notice based on the needs of the organization.