Title : Senior Manager, Master Data Management & Data Governance
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Location : Danbury, CT
Job-Type : FTE / Permanent
Looking for a Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measuring and optimizing various marketing measures, HCP eligibility, targeting measurement, and impact analysis of digital and MCM campaigns.
Key Requirements :
- 5-10 years of experience in Multi-Channel Marketing and Digital analytics for primary and specialty care therapy areas within Pharma / Life sciences
- Experience with pharma data sets such as IQVIA, Symphony : Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, iPad, and Social media data
- Knowledge of statistical techniques like MMX, Test control analysis, A / B testing, Promo response models, Optimization, and impact analysis for MCM and digital channels
- Experience in customer journey, channel and content affinity models, and customer insights
- Hands-on experience in R, Python, SQL, and Data Bricks
- Experience in web analytics, Adobe analytics, and social media analytics
- NLP, Text Analytics, and Text Mining
Qualifications :
- Bachelor’s in pharmacy / technology
- MS / MTech / Mpharma
Skills and Certifications :
- MCM Multi-channel
- Digital Analytics
- Pharma datasets
Pay : $120,000.00 - $150,000.00 per year
Benefits :Schedule :
- 12-hour shift
- Day shift
Experience :
- Marketing : 5 years (Required)
- Pharma datasets : 1 year (Required)
Ability to Commute :
Danbury, CT 06810 (Required)
Ability to Relocate :
Danbury, CT 06810 : Relocate before starting work (Required)
Work Location : In person
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Senior Manager, Multi-Channel Marketing (MCM) & Digital Analytics - Pharma / Life sciences
Looking for a Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma/life science, which includes the oversight of promotional activities, measuring and optimizing various marketing measures, HCP eligibility, targeting measurement, and impact analysis of digital and MC...
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