Senior Manager, Multi-channel Marketing and Digital Analytics Danbury, CT :
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We are looking for a Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measuring and optimizing various marketing measures, HCP eligibility, targeting measurement, and impact analysis of digital and MCM campaigns.
Key Requirements :
- 5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas within Pharma / Life sciences
- Experienced in pharma data sets such as IQVIA, Symphony : Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, iPad, Social media data
- Knowledge of statistical techniques like MMX, Test control analysis, A / B testing, Promo response models, Optimization, and impact analysis for MCM and digital channels
- Experience in customer journey, channel and content affinity models, customer insights
- Hands-on experience in R, Python, SQL, Data Bricks
- Experience in web analytics, Adobe analytics, and social media analytics
- NLP, Text Analytics, Text Mining
Qualifications :
Bachelors / Masters / MBA
7+ to 10 years experience
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Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics
We are looking for a Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measuring and optimizing various marketing measures, HCP eligibility, targeting measurement, and impact analysis of digit...
Senior Manager, Multi-Channel Marketing (MCM) & Digital Analytics - Pharma / Life sciences
Looking for a Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma/life science, which includes the oversight of promotional activities, measuring and optimizing various marketing measures, HCP eligibility, targeting measurement, and impact analysis of digital and MC...
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