Global Media Analytics Manager

Description and Requirements

Key responsibilities :

• Advance our understanding of campaign performance and customers’ full journey engagement with Lenovo
• Develop and manage a learning agenda, conduct A / B testing and identify opportunities to improve media performance
• Consider application of all insights and learnings to other audiences, campaigns and geos
• Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions
• Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performance
• Examine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward Lenovo
• Identify major learning territories; develop hypotheses, approaches and roadmap for pursuit
• Brief marketing, media and agencies on test objectives, methodology, requirements and timing
• Effectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiatives
• Generate case studies to be shared with stakeholders at all levels, across business groups and geos
• Help us leverage our 1P customer data across commercial and consumer business units
• Ensure that new learnings are appropriately applied across business groups and geos

Basic Qualifications :

• 4+ years’ experience in measurement and analysis, related to marketing and media
• Heavy digital experience display, audio, video, social, search

Prefered Qualifications :

• experience working within a very large, fast-moving organization with many internal and external stakeholders
• Exceptional analytical, problem solving, critical thinking and data visualization skills
• Multi-tasking, prioritizing and managing time
• Strong verbal / written communication
• Taxonomy implementation
• Marketing / media metrics across a full array of channels and tactics
• Data visualization platforms (Tableau, Power BI, Domo, etc.)
• Site tagging : ad server floodlights, media / data partner pixels, etc.
• Ad tech : ad serving, DSPs / DMPs, social media analytics / insights, etc.
• Ideally, Adobe Audience Manager
• Survey based research : brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)
• Marketing and media mix analyses
• Attribution methodologies

The base salary range budgeted for this position is $81,000-$135,000. Individuals may also be considered for bonus and / or commissions.

Lenovo’s various benefits can be found on 1

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 3 / 16 / 2024. This applies to internal and external candidates

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Remote