Description and Requirements
Key responsibilities :
- Advance our understanding of campaign performance and customers’ full journey engagement with Lenovo
- Develop and manage a learning agenda, conduct A / B testing and identify opportunities to improve media performance
- Consider application of all insights and learnings to other audiences, campaigns and geos
- Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions
- Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performance
- Examine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward Lenovo
- Identify major learning territories; develop hypotheses, approaches and roadmap for pursuit
- Brief marketing, media and agencies on test objectives, methodology, requirements and timing
- Effectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiatives
- Generate case studies to be shared with stakeholders at all levels, across business groups and geos
- Help us leverage our 1P customer data across commercial and consumer business units
- Ensure that new learnings are appropriately applied across business groups and geos
Basic Qualifications :
- 4+ years’ experience in measurement and analysis, related to marketing and media
- Heavy digital experience display, audio, video, social, search
Prefered Qualifications :
- experience working within a very large, fast-moving organization with many internal and external stakeholders
- Exceptional analytical, problem solving, critical thinking and data visualization skills
- Multi-tasking, prioritizing and managing time
- Strong verbal / written communication
- Taxonomy implementation
- Marketing / media metrics across a full array of channels and tactics
- Data visualization platforms (Tableau, Power BI, Domo, etc.)
- Site tagging : ad server floodlights, media / data partner pixels, etc.
- Ad tech : ad serving, DSPs / DMPs, social media analytics / insights, etc.
- Ideally, Adobe Audience Manager
- Survey based research : brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)
- Marketing and media mix analyses
- Attribution methodologies
The base salary range budgeted for this position is $81,000-$135,000. Individuals may also be considered for bonus and / or commissions.
Lenovo’s various benefits can be found on 1
In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 3 / 16 / 2024. This applies to internal and external candidates
LI-FL1
Remote
Global Media Analytics Manager
Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions. Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare ...
Global Data Analytics Manager
We are seeking an experienced Global Data Analytics Manager to develop and implement our data strategy, driving data excellence and delivering value to our business partners across the globe. The Global Data Analytics Manager will be responsible for defining and executing enterprise-wide data strate...
Sr. Product Manager - Cloud Storage
We are expanding our team and are currently seeking a dedicated and skilled Senior Product Manager for Azure NetApp Files. Engage frequently with customers to understand their needs and act as their advocate in product planning. Evangelize products and solutions to customers and industry audiences, ...
Real Estate Marketing & Transaction Coordinator Assistant
We're seeking a dynamic, organized, and motivated Real Estate Marketing & Transaction Coordinator Assistant to support our marketing efforts and transaction processes. As the Marketing & Transaction Coordinator Assistant, you will be an essential part of our team, ensuring seamless real ...
Digital Marketing Account Manager
All candidates must have experience in a digital marketing role and foundational knowledge of digital marketing principles (including search engine optimization, pay-per-click advertising and paid social media advertising). Candidates who wish to be considered for Senior Account Manager positions (w...
Marketing/Proposal Coordinator
We are seeking an experienced, highly motivated and experienced Marketing/Proposal Coordinator to work onsite in our Raleigh, NC office. The Marketing/Proposal Coordinator must be able to prioritize, multi-task, be proactive, function effectively under multiple deadlines and time constraints, schedu...
Product Marketing Manager
ClickHouse is looking to hire an experienced Product Marketing Manager to join our Product Team. You will collaborate closely with cross-functional teams including product managers, field teams, and marketing to ensure alignment and drive the increased awareness and adoption of Clickhouse. Product M...
Marketing Strategy Coordinator - ENTRY LEVEL
We are currently seeking a select few to fill our Marketing Strategy Coordinator role. We are looking for a Marketing Strategy Coordinator who can assist our team at the baseline of performance and lead them to the utmost success!. Responsibilities of the Marketing Strategy Coordinator:. Skills need...
Director, Business Development and Marketing
The Director of Business Development and Marketing leads and has full accountability for the success of the business development, sales, marketing and product development functions of the organization. Present periodic performance reports and metrics on marketing and business development efforts to ...
Growth Coordinator / Marketing Specialist
Marketing Communications Specialist. As a Growth Coordinator / Marketing Specialist on the team, you will be working across numerous platforms to present a cohesive company voice and message. You will be implementing marketing strategies, tracking campaign objectives, and keeping up to date with mar...