Director of Consumer Insights

Location : Onsite listed in the job posting.

Summary

For us at First Horizon, going to work has significant meaning. Every day, we work to build the financial security of millions of people across our footprint and help them reach their financial goals and live the lives they desire.

But to keep doing so, we need more people who want to innovate and re-imagine what financial services can be.

We are seeking an experienced Insights professional to join our Client Experience & Insights Team (CX&I) and expand our capacity to integrate cutting edge market research and analytics.

In this role, you will have an opportunity to work with a seasoned team of high-performing professionals to bring holistic insights to the larger organization for decisioning support of strategic objectives.

Roles and Responsibilities

As part of a dynamic, growing marketing team, you will report to the AVP of Consumer Insights, work closely with the entire Client Experience & Insights Team, and serve on cross-functional teams for brand and marketing initiatives across our lines of business.

The Director of Consumer Insights will be primarily responsible for :

• Managing the end-to-end execution & management of the Voice of Client and Experience Measurement program by creating structure & governance around survey execution, feedback categorization & review, reporting delivery methods & cadence
• Supporting the end-to-end execution of our internal Brand Health Tracking program
• Providing support to entire CX&I team by creatively approaching business objectives to drive decision making, maximize research / analytical effectiveness delivering on depth, time, and budget.
• Maintaining quality control standards and methods & providing oversight on governance / risk management.

We are seeking candidates who :

• Are independent, self-starters with a passion for understanding consumer behavior, strong critical thinking skills and champion consumer-centric decision making.
• Have a bachelor's degree or higher
• Have a minimum of 7 years of experience in marketing research, customer / consumer research & / or design research
• Can partner with and guide various key stakeholders to define needs, requirements, business objectives and success metrics.
• Can easily understand survey & qualitative learnings, translating them into a succinct story using an evidence-based rationale.
• Are fluent with Microsoft Excel, and PowerPoint and familiar with other programs / platforms that can be used for project tracking & presentation / data delivery (e.

g. Asana, Tableau, PowerBI, Miro, Canva, etc.)

• Have creative vision, a passion for learning and willingness to adopt and share new ideas.
• Have experience across a variety of research techniques like Max Diff, Conjoint Analysis, Regression, Cluster Analysis, and other Multivariate statistics, and their application to specific business challenges
• Have a working knowledge of data integrity / privacy practices and applicable risk and compliance management frameworks is a plus
• Is a team player and can thrive in a fluid environment while managing multiple priorities.
• Has presence, excellent communication and presentation skills
• Has high attention to detail and accuracy

Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success :

• Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them.
• Transparent : are open, clear, cogent, and concise
• Adaptable : ask questions for greater insight, and make recommendations relative to alternatives, options, or other solutions, and able to pivot quickly as priorities shift

About Us

First Horizon is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel.

With $81.7 billion in assets as of December 31, 2023, we serve clients through a team of approximately 7,300 associates and 418 banking centers throughout the southeastern United States.

Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. First Horizon has been recognized as one of the nation’s best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

Benefit Highlights

• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More FirstHorizon.com / First-Horizon-National-Corporation / Careers / Our-Benefits

Corporate Diversity Commitment :

We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve.

We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.

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Equal Opportunity Employer / Protected Veterans / Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

41 CFR 60-1.35(c)PDN-9d5fbc3e-b940-46b2-9474-6fcc3ab1d7e4