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Marketing and Social Media Coordinator

Marketing and Social Media Coordinator

PlugOverland, MO, US
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Job Description

Job Description

Location : St. Louis, MO (On-site)

Reports To : Content Manager

About Plug

Plug is a fast-growing direct-to-consumer technology company redefining how people buy tech. We specialize in Certified Pre-Owned electronics — primarily smartphones, tablets, laptops, smartwatches, and accessories — offering customers a more affordable and environmentally responsible alternative to buying new.

Our mission is simple : reduce electronic waste (e-waste) while making reliable, high-quality technology accessible to everyone. Since 2009, we’ve helped keep over one million working devices out of landfills — and we’re just getting started.

With over 10 million followers across TikTok, Instagram, YouTube, and more , Plug has built one of the largest and most engaged communities in the certified pre-owned tech space. Our content reaches millions weekly, and we’re leveraging that reach to educate, entertain, and drive real change in how consumers think about refurbished tech.

We’re not just a brand — we’re a movement. Join us in shaping the future of tech by building a more sustainable and connected world.

We are seeking an energetic Social Media Lead who is passionate about content creation, and emerging trends — particularly short-form video and live shopping. You’ll play a key role in amplifying Plug’s mission, building community, and creating content that not only entertains but converts viewers into lifelong customers.

Key Responsibilities

1. Short-Form Content Creation

  • Conceptualize, script, shoot, and edit short-form videos (e.g., TikTok, Reels, YouTube Shorts) showcasing Plug’s product offerings, promotions, and eco-friendly mission.
  • Collaborate closely with the marketing and creative teams to maintain a consistent brand voice, style, and messaging across all short-form content.
  • Continuously monitor trends and platform updates to ensure content remains fresh, engaging, and in line with best practices.

2. Live Shopping & Streaming Events

  • Plan, organize, and host live shopping events on social platforms to showcase new or featured products, demonstrating features and benefits to drive immediate sales.
  • Work cross-functionally with product, sales, and customer support teams to ensure inventory alignment and smooth execution during live events.
  • Track performance metrics for each live stream (e.g., attendance, engagement, conversions) and leverage insights to optimize future events.

    • 3. Social Media Strategy & Management

  • Develop and implement a comprehensive social media strategy that increases brand visibility, engagement, and conversions across multiple platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube, etc.).
  • Oversee daily posting, community engagement, and content scheduling—ensuring content is timely, on-brand, and effectively driving key objectives.
  • Monitor and analyze social media analytics to optimize campaigns, predict trends, and inform broader marketing strategies.

    • 4. Community Engagement & Customer Support

  • Engage with users across platforms, responding to questions, comments, and customer service inquiries in a timely, empathetic, and solutions-focused manner.
  • Collaborate with the customer support team to maintain brand reputation, address concerns, and build loyalty among Plug’s online community.

    • 5. Influencer Partnerships

  • Identify and collaborate with relevant influencers who align with Plug’s mission and values.
  • Negotiate contracts, manage relationships, and co-create content to expand reach and drive product awareness.

    • 6. Paid Social & Advertising

  • Partner with the marketing team to plan and optimize paid social campaigns, ensuring they’re in sync with organic content objectives.
  • Oversee budget allocation, track ROI, and make data-driven recommendations for campaign improvements.

    • 7. Trends & Innovation

  • Stay current on emerging social media features, platforms, and trends.
  • Proactively suggest new content ideas, platform expansions, and creative strategies to keep Plug ahead of the curve.

    • 8. Reporting & Analytics

  • Set clear KPIs (reach, engagement, conversions, etc.) and report on social media performance regularly.
  • Use data-driven insights to refine content strategies, set future objectives, and influence broader marketing decisions.

    • Qualifications & Skills

  • Education & Experience
  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
  • 2+ years of proven experience in social media management, preferably in a fast-paced, consumer-focused environment.
  • Demonstrated proficiency in short-form video creation; live streaming or webinar hosting experience a plus.
  • Creative & Technical Skills
  • Strong knowledge of video editing software and mobile editing tools (e.g., CapCut, Adobe Premiere Rush, InShot).
  • Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite) and analytics tools (e.g., Google Analytics, native insights).
  • A keen eye for design, aesthetics, and storytelling.
  • Interpersonal & Communication
  • Excellent written and verbal communication skills, with the ability to adapt tone and style across different platforms and audiences.
  • Comfortable on camera, with strong presentation skills for live events and video content.
  • Highly organized, detail-oriented, and able to handle multiple projects concurrently.
  • Brand Alignment
  • Passion for sustainable practices, technology, and social media.
  • Ability to champion Plug’s mission of reducing e-waste through engaging, educational, and inspiring content.
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