Programmatic Revenue Director

Friday, October 11, 2024

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

BLOX Digital supports Publisher and Broadcast partners with a comprehensive suite of revenue programs. These offerings include a robust programmatic network, where we manage programmatic backfill at scale for numerous partners.

The Revenue Operations Team has two key areas of responsibility :

• Technical Stack Management Overseeing the programmatic stack with a strong focus on yield optimization and performance maximization.
• Customer Management Handling the complete customer journey, from onboarding to ongoing account management, issue resolution, and conducting regular performance reviews with multiple program participants.

We are seeking an experienced Programmatic Revenue Director to lead and optimize our advertising and passive revenue streams.

This leadership role will focus on evolving our programmatic stack, setting and monitoring KPIs, managing vendor relationships, and ensuring high-performing, data-driven outcomes for our clients.

You will work closely with both the programmatic execution team and clients to drive retention and revenue growth.

As the Director, you’ll lead a dynamic team, implementing strategic initiatives that improve programmatic ad performance across display and CTV, and continuously exploring innovative opportunities to stay ahead of industry trends.

Position Responsibilities :

• Develop and execute comprehensive programmatic strategies for BLOX Digital’s program partners, ensuring measurable success.
• Provide strategic direction on process improvement, bidding strategies, and stack optimization to enhance programmatic operations.
• Cultivate and strengthen partnerships with key platforms, data providers, and inventory sources to deliver innovative and scalable advertising solutions.
• Formalize the reporting and performance review processes, creating a standardized approach for client business reviews.
• Define and monitor key performance indicators (KPIs) to ensure continuous improvement, keeping senior leadership and stakeholders informed of program outcomes.
• Maintain yield and revenue forecasting process to ensure the program is tracking against financial projections.
• Lead the team’s growth and development through effective onboarding, mentorship, and ongoing training.
• Stay current with the latest advancements in programmatic advertising, covering display, mobile, and OTT technologies.
• Serve as a thought leader by contributing to industry insights, case studies, and trend analysis, shaping BLOX Digital’s point of view on programmatic advertising.
• Collaborate with sales and marketing to align programmatic strategies with broader company goals and develop client solutions that drive upsell opportunities.

Required Skills / Abilities :

• Leadership Experience : 3+ years of experience mentoring and managing a team of programmatic analysts and account managers.
• Industry Expertise : Minimum of 7 years in programmatic ad management, ideally within the News Media or Broadcast sectors.
• Technical Proficiency : Deep understanding of programmatic infrastructure, including DSPs (e.g., Trade Desk), ad servers (Google Ad Manager, SpringServe), and Prebid tools (Amazon TAM, Header Bidder tools).
• Data & Analytics : Proficiency with reporting and analysis tools such as DOMO, Google Analytics, and similar dashboards.
• Digital Media Knowledge : Solid background in digital media strategies, including awareness and consideration metrics for campaign performance measurement.
• Analytical Skills : Strong problem-solving and analytical capabilities with the ability to translate data into actionable insights.
• Communication : Excellent verbal and written communication skills and ability to communicate effectively with all levels within an organization.
• Occasional travel to corporate offices (Moline, IL), industry conferences and in-person visits to client meetings.

Education and Experience :

• Bachelor’s degree preferred or equivalent experience in Programmatic stack Management.
• Previous Team Leadership experience, specifically with Programmatic Teams.

Why Join Us?

BLOX Digital offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs.

Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance.

In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work.

This includes paid parental leave for new parents.

BLOX Digital is a leading digital solutions provider for media organizations across the United States and beyond. Our comprehensive suite of solutions encompasses everything from content management systems to managed digital advertising services, ensuring that you have access to the latest technology and strategies to succeed in today's ever-changing media landscape.

BLOX Digital is majority owned by Lee Enterprises.

Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 73 markets in 26 states.

Our core commitment is to provide valuable, intensely local news and information to the communities we serve.

BLOX Digital & Lee Enterprises is proud to be an equal opportunity employer. We respect and celebrate diversity and are committed to creating an inclusive environment for all employees.

For more information about Lee, check us out at www.lee.net.

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.

J-18808-Ljbffr