Senior Manager of Relationship Marketing - CRM

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests.

We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network.

We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary :

Reporting to the Senior Director of Relationship Marketing, this role will manage CRM functions for Vail Resorts, including email, direct mail, SMS, and push marketing with a strong focus on data and analytics.

This role will leverage data-driven decisions to execute a world-class go-to-market CRM strategy that supports the growth of one of Vail Resort’s primary businesses.

This role will focus on the transformation of the CRM strategy to a guest-centric approach with testing and automation at the core.

They will lead a team that will help execute strategies and work cross-functionally with marketing segmentation, operations and technical teams.

Job Specifications :

• Outlet : Corporate - Broomfield, CO
• Shift & Schedule Availability : Full Time / Year Round
• The budgeted range starts at $99,900 - $124,260 + annual bonus. Actual pay will be adjusted based on experience
• Other Specifics : Hybrid

Job Responsibilities :

• Work as the subject matter expert within Vail Resorts to implement CRM campaigns, with a focus on marketing automation and guest experience especially as it relates to email.
• Develop and implement campaign strategies that drive KPIs to align with business goals. This includes conversions, engagement, trust and retention.
• Lead a team of senior specialist(s) / manager(s), including 2-3 direct reports, responsible for campaign delivery and execution.
• Collaborate with GTM teams including Audience Management, Technical Operations, and Analytics to ensure executional excellence.
• Serve as a CRM industry expert for one of Vail Resorts primary business teams while advocating to provide guests with the experience of a lifetime.
• Use in-depth marketing industry knowledge and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, segmentation schemes, and cross-channel strategy while maintaining industry best practices including browser / client / mobile compatibility, personalization of subject lines, use of images, gif, video, and more.
• Own business results end-to-end through relationship marketing channels, leading improvements in reporting, KPI development, and showing year-over-year improvement in revenue, retention and guest engagement.
• Possess a strong sense of self-awareness and convey and exemplify the Vail Resorts standard of leadership. Strong focus on leadership development of self and team.

Be consistently focused on unlocking the potential of their employees.

Job Qualifications :

• Bachelor's degree, military service or commensurate experience
• 8+ years of experience in email marketing, CRM, marketing strategy or related field
• 5+ years of experience managing and developing teams
• Microsoft Office (including Excel and PowerPoint), Adobe Analytics, Marketing Automation Software, Moveable Ink and related software.
• Expert understanding of B2C email marketing strategy and tactics required; preferably in hospitality, travel, or ski company
• Track record of developing data-driven campaigns resulting in solid business results is necessary
• Experience building performance and data driven guest contact strategies
• Experience with email marketing tools required as well as understanding of related regulations like CAN-SPAM, CASL, GDPR, etc.
• Experience leading teams that build and execute email, direct mail, push and SMS campaigns
• Deep understanding of marketing databases and campaign management tools
• Ability to articulate and champion email marketing best practices
• Excellent project management skills
• Experience managing direct reports with a focus on leadership and career development

Preferred :

• Management of cross-functional relationships, especially with IT and lines of business
• Experience with matrixed organizations
• Other experience as follows highly preferred :
• Managed external vendor relationships
• Strong analytical focus and making data-driven decisions
• Experience with email service platforms and customer data platforms
• Experience forecasting and managing a budget
• Ability to both develop and deliver presentations
• Ability to read and interpret financial and analytical reports

The expected Total Compensation for this role is $99,900 - $124,260 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus :

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time;

and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 504193

Reference Date : 08 / 12 / 2024

Job Code Function : Marketing

Job Type : JobType