Social Media Strategist

Job Description

Job Description

We are Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns. Your unique ideas and perspectives help us do our best work and make a difference in the world.

The Role

We’re looking for an experienced, creative, and results-driven Social Strategist to join our growing marketing team. Based in San Francisco or New York City, you’ll play a key role in shaping and executing social strategies for some of the world’s most influential technology brands.

Part strategist, part creative thinker, part trend-spotter—you’ll collaborate with integrated teams to build social-first programs that elevate brand narratives, engage diverse audiences, and drive measurable impact. You’ll partner directly with clients and internal teams to create platform-specific strategies, breakthrough campaigns, and always-on social content that connects.

If you live and breathe social media, thrive on finding the next big idea, and excel in fast-paced, high-standard environments—this one’s for you.

What You Do

• Develop and lead social media strategies across owned, earned, and paid channels, tailored to client goals, audience behaviors, and platform nuances.
• Plan and manage always-on social calendars, integrating brand campaigns, cultural moments, and real-time opportunities.
• Concept and develop social-first creative ideas, from short-form video and carousels to interactive polls and influencer activations.
• Stay ahead of platform trends and emerging formats, translating them into actionable client recommendations.
• Analyze and optimize campaigns by tracking KPIs, monitoring engagement, and providing actionable insights to continuously improve performance.
• Partner with cross-functional teams (design, paid, influencer, PR) to ensure social content works seamlessly across campaigns.
• Champion the use of AI tools and emerging tech to enhance ideation, production, and community engagement efficiency.
• Engage in community management strategy by overseeing tone, voice, and engagement approaches that build relationships and loyalty.
• Advise clients on platform best practices and audience engagement strategies that align with business objectives.
• Build deep expertise in client industries, audiences, and competitors to inform content and engagement tactics.
• Lead brainstorms and creative workshops, inspiring teams to think bigger and bolder in the social space.

What You Offer

Why Archetype

A competitive compensation package, including :

We’re now a Certified B Corporation in North America. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work, and in turn, inclusion helps our employees make a difference.

If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team and know that many skills can be adapted or acquired. Strategic communications and marketing require creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.

Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work, and inclusion, in turn, helps our employees go out into the world to make a difference.